Building a Brand on Social Media Online 5 Course Bundle

£499.00 £21.95

Get Building a Brand on Social Media, Marketing with Social Media, Basic Internet Marketing, Branding: Creating and Managing Your Corporate Brand, Personal Brand: Maximizing Personal Impact in this Bundle

SKU: EC4Y0143 Categories: , ,

Get Building a Brand on Social Media, Marketing with Social Media, Basic Internet Marketing, Branding: Creating and Managing Your Corporate Brand, Personal Brand: Maximizing Personal Impact in this Bundle

Building a Brand on Social Media: Learn the Basics of Social Media Branding

Social Media is now firmly embedded in our cultural psyche and our corporate way of life. You can get a grip on the best ways to exploit various social media platforms with this comprehensive course.

In this course you will look at various social media platforms and how they can be melded into your business to promote your brand. Along the way you will learn how to decide who your audience is, how to handle negative feedback as well as how to develop a complete social media plan.

Marketing with Social Media: Take Your Social Media Marketing To The Next Level

Social media remains an evolving aspect of our daily lives in addition to being a part of our businesses. If you understand the basics of social media, this course will give you ways to add it to your marketing plan.

In this course, you will learn how to develop a social media marketing plan as a part of an overall marketing strategy, determine who should be on your team, and choose how you will measure what is taking place. In addition, you will learn about blogging, explore some of the major social media sites (such as LinkedIn, Twitter, and Facebook), and look at how specialty sites and social media management tools can take your social media marketing to the next level.

Basic Internet Marketing: Learn How To Market Online

If your customers on the Internet, then you should be too. This course will show you where to start. It is ideal for business owners and people new to marketing who want to learn the basics of Internet marketing.

In this course, you will learn how to market online, where your target market is, and what results you are getting. You will also learn about search engine optimization, e-mail campaigns, pay per click advertising, and more.

Branding: Creating and Managing Your Corporate Brand: Learn to Create the Perfect Brand for your Company

Your brand is the vehicle that propels your product or service into your customers’ lives and their hearts. What does your brand say about you?

This Certificate In Branding: Creating and Managing Your Corporate Brand course will get you started on the road to creating a perfect brand. You’ll learn how to develop a visual identity from start to finish, the basics of graphic design, and how to keep your brand energized and alive.

Personal Brand: Maximizing Personal Impact : Maximize Your Impact In Work And Life

Abigail Van Buren, the writer of Dear Abby, once said, “There are two kinds of people: those who come into a room with the attitude, ‘Here I am!’ and those who have the attitude, ‘There you are!’” This course is an exploration about the type of impact we want to have in life and work.

In this course, you’ll learn what a brand is and how you can leverage it to make a personal impact. You’ll define, design, and plan the interior elements of your brand (such as your confidence level and approach to others) as well as the exterior elements (such as how you dress and act). You’ll also learn supporting skills, such as setting goals, communicating effectively, building your credibility, managing difficult conversations, influencing others, and speaking in public.

What’s Included?

Wiki_tick  Unlimited access for 12 months
Wiki_tick  Access anywhere, any time
Wiki_tick  Fast effective training, written and designed by industry experts
Wiki_tick  Track your progress with our Learning Management System
Wiki_tick  Unlimited support
Wiki_tick  Save money, time and travel costs
Wiki_tick  Learn at your own pace and leisure
Wiki_tick  Easier to retain knowledge and revise topics than traditional methods
Wiki_tick  Exam preparation quizzes, tests and mock exams to ensure that you are 100% ready

£499.00 £21.95Add to cart


Course 1 – Certificate in Building a Brand on Social Media

Session 1: Course Overview

Learning Objectives
Pre-Course Assessment

Session 2: Defining the Terms

What is Branding?
What’s in a Brand?
What is Social Media?
The Rise of Social Media
What is Social Media Branding?

Session 3: Building Your Social Media Branding Strategy

Key Ingredients for Your Branding Strategy
What Do You Want the Brand to Say?
What is the Brand Saying Now?
How Will the Brand Come to Life?
What Resources Will We Have?
How Will We Evaluate Our Progress?
Pre-Assignment Review

Session 4: Identifying Your Social Media Audience

Building an Audience Profile

Session 5: The Key Social Media Platforms

Choosing the Right Platform for Your Brand
Making Connections
Looking at the Options

Session 6: Creating Brand-Focused Messages

What’s In a Message?
Looking at the Messages, Part One
Looking at the Messages, Part Two
Looking at the Messages, Part Three
Making Connections
Dealing with Negative Feedback, Part One
Dealing with Negative Feedback, Part Two
Case Study: United Breaks Guitars… And Their Brand
If You Break It, Then Fix It

Session 7: Building Customer Trust

Making Connections

Session 8: Developing a Communication Strategy

Developing Social Media Guidelines for Your Brand
Making Connections
Letting Others Speak For You
Case Study: The Fiskateers
Building Partnerships

Session 9: Reviewing and Revising

Evaluation Tools
Signs of Trouble
Choosing a Course of Action

Session 10: A Personal Action Plan

Starting Point
Where I Want to Go
How I Will Get There

Course 2 – Certificate in Marketing with Social Media

Session 1: Course Overview

Learning Objectives
Important Note

Session 2: Getting Started

What is Social Media
Pre-Assignment Review

Session 3: Understanding the Marketing Mix

The Five Ps and Social Media
Exercise Your Muscle

Session 4: Developing a Social Media Plan

Things to Think About
Build a Community
Watch Out for Social Media Experts
Be There
Find Your Customers
Be a Person
Follow Others
Utilization Guidelines
Expanding Your Digital Presence
Social Media Plan Worksheet
Basic Information
Campaign Budget
Campaign Objectives
Competitive Analysis
Important Notes
Whats the Value
Cost Per Lead

Session 5: Building Your Social Media Team

Building the Team
Making Connections
The Community

Session 6: Using Social Media to Build Internal Communities

Internal Communities
Options for Internal Communities
Make it Work

Session 7: Analyzing Your Impact with Metrics

Useful Metrics
Understanding Metrics
Timing is Everything
Timing Tips
Target Market Worksheet

Session 8: Keeping on Top of the Trends

The Times are A-Changing
Case Study Google+
Making Connections

Session 9: Damage Control

Thats Not Good!
What It Means For You
Case Study United Breaks Guitars
Get Smart

Session 10: Using Facebook

Getting Started
First Steps
Next Steps
Due Diligence
Now You Can!
Building Your Community
Taking it Further
Making Connections

Session 11: Using LinkedIn

LinkedIn Essentials
Setting Up Your Account
Connecting to Others
Using Groups

Session 12: Using Twitter

Getting Started with Twitter
Your Name
Making it Memorable
Using Lists

Session 13: Building a Blog

To Blog or Not To Blog
Blogging Basics
Blog Rules
Help People Find You
What Will I Write About
Planning Your Blog
Vlogs and YouTube

Session 14: Using Specialty Sites

Staying in the Loop

Session 15: Using Social Media Management Tools

Salesforce Radian6

Session 16: Launching Your Plan

Pulling Everything Together
Preparing for Delivery or Upgrade

Session 17: A Personal Action Plan

Starting Point
Where I Want to Go
How I Will Get There

Course 3 – Certificate in Basic Internet Marketing

Session 1: Course Overview

Learning Objectives
Internet Marketing Plan Worksheet
Pre-Course Assessment

Session 2: What is Internet Marketing?

What it Looks Like
Sample Site Structure
Making Connections
Popular Strategies
Web Design and Development
Affiliate Programs
E-mail Marketing
Using Social Media
Search Engine Optimization (SEO)

Session 3: Creating an Internet Marketing Plan

Leveraging What You Already Have
The Marketing Cycle
Making Our Way through the Marketing Process
Stage Two: Analyzing the Competition and Yourself
Stage Three: Analyzing Distribution Channels
Stage Four: Creating a Marketing Plan
Stages Five and Six: Implement, Evaluate, Review, and Revise

Session 4: Extending Your Influence

Sharing Messages
Understanding Community
Making Connections
Making it Real
Making it Real

Session 5: E-mail Marketing

You Can Do It!
A Cautionary Note
Using a Distribution Service
Getting Your Message Out
Distribution Services, Part Two
Keep it Rich

Session 6: Search Engine Optimization (SEO)

What is SEO?
Understanding Search
Natural and Organic Searches
Paid Searches
What is a URL?
About Pinging
The Search Engines
Alternative Search
Making Connections
Optimizing Keywords
Keywords, Search Terms, and Tags
Source Code Sample
Tips and Tricks
Making Connections
Working With Others
Making Connections
Monitoring Search Engine Ranking
Improving Traffic

Session 7: Advertising Online

What is Advertising?
Understanding Pay Per Click Ads
More About Pay Per Click Ads
What Service Should I Use?
Set Up an Account
Choose Keywords
Write Your Ad
Set the Limits
Making Commitments

Session 8: A Personal Action Plan

Starting Point
Where I Want to Go
How I Will Get There

Session 9: The Execution Phase

Key Tasks
Maintaining the Rhythm
The 95% Phenomenon

Course 4 – Certificate in Branding: Creating and Managing Your Corporate Brand

Session 1: Course Overview

Learning Objectives
Pre-Assignment, Part 1
Pre-Assignment, Part 2
Pre-Assignment, Part 3

Session 2: Defining Branding

Defining Brands and Branding
What is a Brand?
Why a Brand?
What’s in a Brand?
What is Branding, Then?
Why Branding is the Most Important Investment a Company Can Make
A Strong Brand
Characteristics of a Strong Brand

Session 3: What Are You All About?

Identifying Your Products and Features
Products and Features
Identifying Your Values
Step One: Brainstorming
Step Two: Narrowing It Down
Step Three: Add Some Polish
Individual Exercise

Session 4: Creating a Mission

What a Mission Statement is All About
Time for Reflection

Session 5: Creating a Vision of the Future

Creating a Vision of the Future
One Year
Three Years
Five Years

Session 6: Positioning Your Brand

Positioning Your Brand
Positioning Workout

Session 7: Developing Your Style

Writing a Style Statement
Style Words
Style Exercise

Session 8: Developing a Brand Name and Slogan

The Forward-Facing Elements
Developing Your Brand Name
Brand Names
Deciding on a Name
Developing a Slogan
Connecting the Taglines
Creating Your Slogan

Session 9: Creating a Visual Identity

How People Will See Your Images
Choosing a Color
Another View of the Spectrum
Colors of the World
Types of Visual Identities
Simple Pictorial Mark
Pop Culture Test – Logo 1
Pop Culture Test – Logo 2
Pop Culture Test – Logo 3
Pop Culture Test – Logo 4
Pop Culture Test – Logo 5
Pop Culture Test – Logo 6
Pop Culture Test – Logo 7
Pop Culture Test – Logo 8
Pop Culture Test – Logo 9

Session 10: Living Your Brand

Transforming Your Employees into Ambassadors
Understanding Touchpoints
Creating a Unique Experience at Each Touchpoint

Session 11: Connecting with Customers

Ten Winning Ideas
Implementing Connections Ideas 1 and 2
Implementing Connections Ideas 3 and 4
Implementing Connections Ideas 5 and 6
Implementing Connections Ideas 7 and 8
Implementing Connections Ideas 9 and 10

Session 12: Launching Your Brand

Types of Launches
Internal Launch
Communicating an Internal Launch
External Launch
Communicating an External Launch

Session 13: Taking Your Brand’s Pulse

Taking Your Brand’s Pulse
Improving Your Brand

Session 14: Performing a SWOT Analysis

What Does SWOT Stand For?
What Should It Consider?
Example: Sample SWOT Analysis
Using the SWOT

Session 15: Measuring Brand Health with a Balanced Scorecard

About the Balanced Scorecard
Scorecard Example

Session 16: Middleton’s Brand Matrix

Understanding the Matrix
Using the Matrix
A Matrix Analysis

Session 17: Interpreting Evaluation Results

Signs of Trouble
Choosing a Course of Action

Session 18: Keeping the Brand Alive

When to Refresh?
Brand Refreshes
Re-Launching the Brand
Taking on a Total Re-Brand
Re-Branding Your Company
Case Study: Revitalizing Acme Widgets Inc.
Case Study Questions, Part 1
Case Study Questions, Part 2
Discussing the Case Study

Session 19: Going Beyond the Brand

Understanding Brand Architecture: Umbrella or Family Brand
Understanding Brand Architecture: Endorsed Brands
Understanding Brand Architecture: Individual Brands
Understanding Brand Extension

Session 20: A Personal Action Plan

Starting Point
Where I Want to Go
How I Will Get There

Course 5 – Certificate in Personal Brand: Maximizing Personal Impact

Session 1: Course Overview

Learning Objectives
Pre-Course Assessment

Session 2: Importance of a Personal Brand

Whats in a Brand?
Pre-Assignment Review
Defining Success
Making Connections
Your Personal Brand
Brand Elements
Making Connections

Session 3: Your Brand Approach to Others

Brand Style Assessment
Scoring Overview
Brand Assessment Matrix
Understanding Styles
The Pragmatic Style
The Enthusiastic Style
The Accommodating Style
The Detailed Style

Session 4: Looking at the Outside

Dress for Success
Business Etiquette
How You Sound
Things to Consider

Session 5: Looking at the Inside

Getting Focused
The 80/20 Rule
Improving Your Concentration
Developing Confidence
Pretend Youre Confident
When Your Positive Self-Talk Doesnt Listen
Make Eye Contact
Know Your Stuff
Pep Talks Work
Read Inspiring Biographies and Autobiographies
Be Thankful
Push Yourself to Accomplish Short-Term Goals
Do Something for Yourself Every Week
Four Steps for Success
Making Connections

Session 6: Setting Goals

What Do You Want?
Asking Effectively
Go For It!
Identifying Dreams and Setting Goals
Getting Some SPIRIT
Being Flexible and Resilient

Session 7: Networking for Success

Getting Out There

Session 8: Communication Strategies

What is Said and What is Heard
Communication Situations
How Do You Rate Your Listening Ability?
Listening Assessment
Active Listening Skills
Responding to Feelings
Reading Cues
Demonstration Cues
Tips for Becoming a Better Listener

Session 9: Building Your Credibility

Defining Credibility

Session 10: Brand You

Defining Your Brand
Designing My Brand

Session 11: Living Your Brand

Getting Started
Thinking Out Loud
Tips for Getting Started

Session 12: Managing Your Social Media Presence

Understanding Social Media
Making the Most of Social Media

Session 13: Having Influence

Persuasion Techniques
Ten Ways to Persuade
Negotiation Techniques
Expressing Your No
The Persistent Response
Guidelines for Saying No

Session 14: Dealing with Challenging People

Getting to the Heart of the Problem
Whats Missing?
The Three Fs
Frustrated Relationship
Types of Difficult People

Session 15: Presentations and Meetings

Speak, by all Means!
Seven Ways to Pump Up a Presentation
Preparing for Meetings
Before the Meeting
During the Meeting
Leading Meetings

Session 16: A Personal Action Plan

Starting Point
Where I Want to Go
How I Will Get There

System Requirements

Minimum specifications for the computer are:


Microsoft Windows XP, or later
Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)


OSX/iOS 6 or later
Modern and up to date Browser (Firefox, Chrome, Safari)

All systems:

Internet bandwidth of 1Mb or faster
Flash player or a browser with HTML5 video capabilities (We recommend Google Chrome)