courseCertificate In Internet Marketing Fundamentals

Gain a valuable understanding of common Internet Marketing practices such as Social Media and SEO with our Certificate in Internet Marketing Fundamentals

Internet Marketing is quickly becoming the number one form of marketing, and is used by the vast majority of new companies. In this course you will learn everything you need to get your head around common and recommended Internet Marketing practices and methods, as well as learning some of the terminology, tips and tricks.

Only 6 to 8 hours of study is required.

Recognition & Accreditation

These courses are internationally recognized and accredited by the International Association of Online Training Standards (IAOTS). The courses offered by e-Courses4You are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. e-Courses4You is committed to high completion rates and therefore 100% student satisfaction.


Wiki_tick  Unlimited lifetime access

Wiki_tick  Access anywhere, any time

Wiki_tick  Fast effective training, written and designed by industry experts

Wiki_tick  Unlimited support

Wiki_tick  Save money, time and travel costs

Wiki_tick  Learn at your own pace and leisure

Wiki_tick  Easier to retain knowledge and revise topics than traditional methods

laptop-notebook-working-internetWhat the course will teach you:

  • SWOT Analysis in Marketing
  • Marketing Research
  • Real Time Marketing
  • Brand Management
  • Social Media
  • Much much more..

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Units Of Study

Certificate in Marketing Fundamentals

Only 6 to 8 hours of study is required.

Module One - Getting Started

Module Two - SWOT Analysis in Marketing


Module Three - Marketing Research

Consume all media
Find the right price
Product development and improvement
Identify your target audience

Module Four - Real Time Marketing

Dynamic Content
Engagement builds followers
Constant readiness
The time, the place, the media

Module Five - Brand Management

Every interaction counts
Consistent through all media
Unique qualities
Needs to be actively managed

Module Six - Social Media (Part 1)

You are building a community
A personal touch
Brand champions
Make it easy to share

Module Seven - Social Media (Part 2)

Content is King
Blog and interact
Constant monitoring

Module Eight - SEO Basics

Relevant and original content
Value proposition

Module Nine - Website Characteristics

SEO Optimisation
Landing page
Mobile and tablet friendly

Module Ten - Capturing Leads

Lead management and generation
Give something away
Quality vs Quantity
Capture repeat customers

Module Eleven - Campaign Characteristics

Tailored for your audience
Use powerful words
The 4 W's of a campaign
Monitor and tweak

Module Twelve - Wrapping Up

System Requirements

Minimum specifications for the computer are:


Microsoft Windows XP, or later
Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)


OSX/iOS 6 or later
Modern and up to date Browser (Firefox, Chrome, Safari)

All systems:

Internet bandwidth of 1Mb or faster
Flash player or a browser with HTML5 video capabilities (We recommend Google Chrome)

Please note: Although this course will work with the system requirements stated above, the software talked about and used in the course may vary. It is recommended that you check with the software suppliers website before making a purchase.