courseCertificate in Marketing Basics

Gain a valuable introduction into marketing practices with our Certificate in Internet Marketing Basics

Marketing is essential in any modern day business. In this course you will learn the basics of marketing and will be able to understand common and recommended Marketing practices and methods, as well as learning some of the terminology, tips and tricks.

Only 6 to 8 hours of study is required.

Recognition & Accreditation

These courses are internationally recognized and accredited by the International Association of Online Training Standards (IAOTS). The courses offered by e-Courses4You are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. e-Courses4You is committed to high completion rates and therefore 100% student satisfaction.


Wiki_tick  Unlimited lifetime access

Wiki_tick  Access anywhere, any time

Wiki_tick  Fast effective training, written and designed by industry experts

Wiki_tick  Unlimited support

Wiki_tick  Save money, time and travel costs

Wiki_tick  Learn at your own pace and leisure

Wiki_tick  Easier to retain knowledge and revise topics than traditional methods

laptop-notebook-working-internetWhat the course will teach you:

  • Common Marketing Types
  • The Marketing Mix
  • Communicating the Right Way
  • Customer Communications
  • Marketing Goals
  • Much much more..

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Units Of Study

Certificate in Marketing Basics

Only 6 to 8 hours of study is required.

Module One - Getting Started

Module Two - What is Marketing?

What is a market?
Marketing is not selling
Understanding customer needs
Defining your product or service

Module Three - Common Marketing Types (Part 1)

Direct marketing
Active marketing
Incoming marketing
Outgoing marketing

Module Four - Common Marketing Types (Part 2)

Guerrilla marketing
B2B marketing
B2C marketing
Promotional marketing

Module Five - The Marketing Mix


Module Six - Communicating the Right Way

The marketing pitch
Sell value, not the price
Fun and entertaining is powerful
Choosing the right media

Module Seven - Customer Communications

Give your customers a voice
It's not about you, it's about them
Every interaction counts
Answers questions honestly

Module Eight - Marketing Goals

Brand switching
Repeat purchases
Brand loyalty
Inform and educate

Module Nine - The Marketing Funnel


Module Ten - Marketing Mistakes (Part 1)

Not taking social media seriously
Not having a USP
Cross cultural and international translations
Not building a relationship

Module Eleven - Marketing Mistakes (Part 2)

Not having a plan
Aiming at everyone
Not tracking metrics
Not listening to your customers

Module Twelve - Wrapping Up

System Requirements

Minimum specifications for the computer are:


Microsoft Windows XP, or later
Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)


OSX/iOS 6 or later
Modern and up to date Browser (Firefox, Chrome, Safari)

All systems:

Internet bandwidth of 1Mb or faster
Flash player or a browser with HTML5 video capabilities (We recommend Google Chrome)

Please note: Although this course will work with the system requirements stated above, the software talked about and used in the course may vary. It is recommended that you check with the software suppliers website before making a purchase.