Certificate in Marketing Basics

£149.00

Marketing is essential in any modern day business. In this course you will learn the basics of marketing and will be able to understand common and recommended Marketing practices and methods, as well as learning some of the terminology, tips and tricks.

Only 6 to 8 hours of study is required.

Category:

Marketing is essential in any modern day business. In this course you will learn the basics of marketing and will be able to understand common and recommended Marketing practices and methods, as well as learning some of the terminology, tips and tricks.

Only 6 to 8 hours of study is required.

What’s Included?

Wiki_tick  Unlimited  lifetime access
Wiki_tick  Access anywhere, any time
Wiki_tick  Fast effective training, written and designed by industry experts
Wiki_tick  Track your progress with our Learning Management System
Wiki_tick  Unlimited support
Wiki_tick  Save money, time and travel costs
Wiki_tick  Learn at your own pace and leisure
Wiki_tick  Easier to retain knowledge and revise topics than traditional methods
Wiki_tick  Exam preparation quizzes, tests and mock exams to ensure that you are 100% ready

£149.00Add to cart

Modules

Only 6 to 8 hours of study is required.

Module One – Getting Started

Module Two – What is Marketing?

What is a market?
Marketing is not selling
Understanding customer needs
Defining your product or service

Module Three – Common Marketing Types (Part 1)

Direct marketing
Active marketing
Incoming marketing
Outgoing marketing

Module Four – Common Marketing Types (Part 2)

Guerrilla marketing
B2B marketing
B2C marketing
Promotional marketing

Module Five – The Marketing Mix

Product
Price
Promotion
Place

Module Six – Communicating the Right Way

The marketing pitch
Sell value, not the price
Fun and entertaining is powerful
Choosing the right media

Module Seven – Customer Communications

Give your customers a voice
It’s not about you, it’s about them
Every interaction counts
Answers questions honestly

Module Eight – Marketing Goals

Brand switching
Repeat purchases
Brand loyalty
Inform and educate

Module Nine – The Marketing Funnel

Awareness
Interest
Desire
Action

Module Ten – Marketing Mistakes (Part 1)

Not taking social media seriously
Not having a USP
Cross cultural and international translations
Not building a relationship

Module Eleven – Marketing Mistakes (Part 2)

Not having a plan
Aiming at everyone
Not tracking metrics
Not listening to your customers

Module Twelve – Wrapping Up

System Requirements

Minimum specifications for the computer are:

Windows:

Microsoft Windows XP, or later
Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)

MAC/iOS:

OSX/iOS 6 or later
Modern and up to date Browser (Firefox, Chrome, Safari)

All systems:

Internet bandwidth of 1Mb or faster
Flash player or a browser with HTML5 video capabilities (We recommend Google Chrome)