Certificate In Prospecting and Lead Generation

£149.00

Prospecting and lead generation is the method of making links which may lead to a sale or other promising result. The leads may come from various sources or undertakings, for example, via the Internet, through personal referrals, through telephone calls either by telemarketers, through advertisements, events, and purchase of lists of potential clients. These and other events can become more easily managed with this great workshop.

With our Prospecting and Lead Generation course, you will begin to see how important it is to develop a core set of sales skills. By managing and looking at the way people interact and seeing things in a new light, you will improve on almost every aspect of their sales strategy.

Prospecting and lead generation is the method of making links which may lead to a sale or other promising result. The leads may come from various sources or undertakings, for example, via the Internet, through personal referrals, through telephone calls either by telemarketers, through advertisements, events, and purchase of lists of potential clients. These and other events can become more easily managed with this great workshop.

With our Prospecting and Lead Generation course, you will begin to see how important it is to develop a core set of sales skills. By managing and looking at the way people interact and seeing things in a new light, you will improve on almost every aspect of their sales strategy.

Only 6 to 8 hours of study is required per course.

What’s Included?

Wiki_tick  Unlimited  lifetime access
Wiki_tick  Access anywhere, any time
Wiki_tick  Fast effective training, written and designed by industry experts
Wiki_tick  Track your progress with our Learning Management System
Wiki_tick  Unlimited support
Wiki_tick  Save money, time and travel costs
Wiki_tick  Learn at your own pace and leisure
Wiki_tick  Easier to retain knowledge and revise topics than traditional methods
Wiki_tick  Exam preparation quizzes, tests and mock exams to ensure that you are 100% ready

£149.00Add to cart

Modules

Module One: Getting Started

By the end of this course, you will be able to:
Identify prospects
Implement both traditional and new marketing methods
Use the pipeline effectively
Educate customers
Track activity and make adjustments as needed

Module Two: Prospecting

Make It a Priority
Identify Your Ideal Prospect
Choose Prospecting Methods
Make It a Habit

Module Three: Traditional Marketing Methods

Cold Calling
Direct Mail
Trade Shows
Networking

Module Four: New Marketing Methods

Social Networking
Search Engine Marketing
Email Marketing
Display Advertising

Module Five: Generating New Leads

Become a Brand
Webinars
Blogs
Engaging Video

Module Six: Avoid Common Lead Generation Mistakes

Limiting Channels
Failure to Provide Value
Failure to Connect
Failure to Try

Module Seven: Educate Prospects

Content Creation
Stand Out from the Competition
Fill Customer Needs
Always Deliver on Promises

Module Eight: The Pipeline

Contact
Meet
Propose
Close

Module Nine: Follow up Communication

Know Your Leads
Move Quickly
Know How to Respond
Set Future Meetings

Module Ten: Track Activity

Use the Appropriate Tools
Assess ROI
Assess Your Advertising Sources
Record Information about Leads

Module Eleven: Create Customers

Develop Relationships
Show Genuine Interest
Be Professional
Show Reliability and Integrity

Module Twelve: Wrapping Up

System Requirements

Minimum specifications for the computer are:

Windows:

Microsoft Windows XP, or later
Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)

MAC/iOS:

OSX/iOS 6 or later
Modern and up to date Browser (Firefox, Chrome, Safari)

All systems:

Internet bandwidth of 1Mb or faster
Flash player or a browser with HTML5 video capabilities (We recommend Google Chrome)