Complete Social Media and Marketing 11 Course Bundle

£1,199.00

Social media is possibly the best business marketing tool these days, with billions of users worldwide and many free options, any business who does not have an online presence would be questionable. Due to the sheer amount of people on Social Media, it now influences worldwide trends, politics and just about anything you can think of! Many businesses have been boosted by their Social Media presence and a good one could be the key to generating new leads & multiplying profits.

In this course, we will teach you the ins and outs, how to set up and manage your accounts, and all the various aspects and uses of each of the main social media websites. This course is a must have for any business, big or small.

SKU: EC4Y0096 Categories: , ,

Social media is possibly the best business marketing tool these days, with billions of users worldwide and many free options, any business who does not have an online presence would be questionable. Due to the sheer amount of people on Social Media, it now influences worldwide trends, politics and just about anything you can think of! Many businesses have been boosted by their Social Media presence and a good one could be the key to generating new leads & multiplying profits.

In this course, we will teach you the ins and outs, how to set up and manage your accounts, and all the various aspects and uses of each of the main social media websites. This course is a must have for any business, big or small.

Who is this course aimed for?

This course is perfect for any business big or small, a good Social Media presence can drastically improve business awareness, and in turn, multiply income. Any individual who wants to bring some new ideas to the table will find this helpful, whether you’re the owner of a large company or just want to impress the boss.

What platforms will be covered?

The course bundle will cover all the most popular Social Media platforms including Facebook, Twitter, LinkedIn, YouTube and more. To see the full course outlines, please scroll down to the ‘Units Of Study’ tab where you can find a full list of what’s included!

What’s Included?

Wiki_tick  Unlimited access for 12 months
Wiki_tick  Access anywhere, any time
Wiki_tick  Fast effective training, written and designed by industry experts
Wiki_tick  Track your progress with our Learning Management System
Wiki_tick  Unlimited support
Wiki_tick  Save money, time and travel costs
Wiki_tick  Learn at your own pace and leisure
Wiki_tick  Easier to retain knowledge and revise topics than traditional methods
Wiki_tick  Exam preparation quizzes, tests and mock exams to ensure that you are 100% ready

£1,199.00Add to cart

Modules

Basics of Marketing with Social Media

Module 1 – Introduction

Social Media Introduction
Creating an Google Account
Setting Up Your Twitter Account
Getting Your Twitter House in Order
Why Facebook for Your Business?
Using Facebook as a Business
Setting Up Your Business Page
Setting Your Cover Photo
Tying It All Together

Module 2 – Adjusting Your Facebook Settings

Adjusting Your Settings
Updating Your Page Info
Tips for Getting 25 Likes
Using Facebook as Your Business Page

Module 3 – Posting on Facebook

What Kind of Person Would Your Business Be?
How to Post to Facebook
What to Post
Sharing Posts
Sharing Links
Pinning and Highlighting with Posts
Getting Notifications and Staying in Clients News Feed

Module 4 – Twitter

Limiting the Number of Actions
Setting Your Twitter Preferences
Finish Setting Up Your Profile
Twitter Widgets
Who to Follow
Connect
Bringing Followers from Facebook
Intro to Hashtags
Examples of Hashtags
Monitoring Whats Going On
Using Twitter for Social Listening
Social Media Tips
Hashtags Across Social Media

Module 5 – Pinterest

Overview of Pinterest
How does Pinterest Relate to Your Business?
Industry Specific Sites
The uses of Pinterest

Module 6 – Reddit

Introduction to Reddit
The Rules of Reddit

Module 7 – LinkedIn

Introduction to LinkedIn
Overview of the Interface & Settings
OpenLink Settings
LinkedIn Groups
Adding and Removing Applications
Basic Account Settings
Updating Your Public Profile
LinkedIn Connections, Groups and Pages
LinkedIn Channels & Today
Advertising on LinkedIn

Module 8 – Google+ and Youtube

Introduction to Google+
Overview of the Interface
Setting Up a Google Plus Page
Linking Your Other Social Networks
Linking Your Website to Your Google+ Page
Review of Your Google+ Dashboard
Notification Settings for Google+
Photo Settings in Google+
Google+ & YouTube
YouTube Advanced Settings
Interface for Uploaded Videos
Sharing Videos Across Your Social Network
Updating Your About Section

Module 9 – Additional Tools

Bitly
Woobox
Woobox Contd
HootSuite
HootSuite Contd
Storify
Social Media Rules and Tips

Marketing Tools and Tips for Success

Module 1 – BitlyModule 2 – Woobox

Module 3 – Woobox Contd

Module 4 – HootSuite

Module 5 – HootSuite Contd

Module 6 – Storify

Module 7 – Social Media Rules and Tips

Google Analytics

Module 1 – Introduction to Google AnalyticsIntro Definitions Pt 1
Intro Definitions Pt 2
How Google Analytics Works

Module 2 – Fundamentals of Google Analytics

Build Analytics Infrastructure
Setting Up Conversion Data
Input New Users
Setting Up Conversion Data
Examine Extra Points

Module 3 – Basics of Google Analytics

Basic Features
Dashboard
Shortcuts
Adding a Dashboard
Sharing Reports
Alerts
Realtime Analytics
Standard Reports
Views2

Module 4 – Reports in Google Analytics

Acquisitions Intro
All Traffic Acquisitions
Acquisitions Overview
Acquisition Channels
Cross Development
All Referrals
Campaign
Keywords
Social
Webmaster Tools

Module 5 – Behavioural Reports

Behavioural Reports Intro
Dimensions
Content Drilldown
Landing Pages
Exist Pages
Events
Event Flow Report
Working with Events
Site Search Report
Working Site Report
Site Search 2
Site Search 3
Behaviour Flow Report
Site Speed
Using Site Speed Search
Page Timings
Speed Suggestions
User Timing Adsense
Experiments
Inpage Analytics

Module 6 – Audience

Audience Reports
Location Report
Language
Behaviour
Frequency Recency
Engagement Report
Technology Reports
Mobile Reporting
Demographic Report
Interests
Visitor Flow Chart

Module 7 – Conversions

Intro
Funnel Visualisation
Goal Flow Report
Reverse Goal Path
Goal URLs
E-commerce Reports
Product Performance Reports
Transactions Report
Time to Purchase Report
Multi-channels Funnels Report
Assisted Conversion Report
Top Conversion Paths Report
Time, Log & Path Length Report
Attribution Report & Model Comparison Tool
Conclusion

Facebook 101

Module 1 – Adjusting Your SettingsModule 2 – Updating Your Page Info

Module 3 – Tips for Getting 25 Likes

Module 4 – Using Facebook as Your Business Page

Facebook 102

Module 1 – What Kind of Person Would Your Business Be?Module 2 – How to Post to Facebook

Module 3 – What to Post

Module 4 – Sharing Posts

Module 5 – Sharing Links

Module 6 – Pinning and Highlighting with Posts

Module 7 – Getting Notifications and Staying in Clients News Feed

Marketing with Google and YouTube

Module 1 – Introduction to Google+Module 2 – Overview of the Interface

Module 3 – Setting Up a Google Plus Page

Module 4 – Linking Your Other Social Networks

Module 5 – Linking Your Website to Your Google+ Page

Module 6 – Review of Your Google+ Dashboard

Module 7 – Notification Settings for Google+

Module 8 – Photo Settings in Google+

Reddit

Module 1 – Introduction to RedditModule 2 – The Rules of Reddit

Pinterest

Module 1 – Overview of PinterestModule 2 – How does Pinterest Relate to Your Business?

Module 3 – Industry Specific Sites

Module 4 – The uses of Pinterest

Twitter

Module 1 – Limiting the Number of ActionsModule 2 – Setting Your Twitter Preferences

Module 3 – Finish Setting Up Your Profile

Module 4 – Twitter Widgets

Module 5 – Who to Follow

Module 6 – Connect

Module 7 – Bringing Followers from Facebook

Module 8 – Intro to Hashtags

Module 9 – Examples of Hashtags

Module 10 – Monitoring Whats Going On

Module 11 – Using Twitter for Social Listening

Module 12 – Social Media Tips

Module 13 – Hashtags Across Social Media

Linked In

Module 1 – Introduction to LinkedInModule 2 – Overview of the Interface & Settings

Module 3 – OpenLink Settings

Module 4 – LinkedIn Groups

Module 5 – Adding and Removing Applications

Module 6 – Basic Account Settings

Module 7 – Updating Your Public Profile

Module 8 – LinkedIn Connections, Groups and Pages

Module 9 – LinkedIn Channels & Today

Module 10 – Advertising on LinkedIn

Tumblr

Module 1 – Tumblr IntroductionModule 2 – Setting Up a Tumblr

Module 3 – Dashboard

Module 4 – Posting to Tumblr

Module 5 – Testing Your Post

Module 6 – URL Post

Module 7 – Chat Post

Module 8 – Audio on Tumblr

Module 9 – Video on Tumblr

Module 10 – Tumblr Conclusion

System Requirements

Minimum specifications for the computer are:

Windows:

Microsoft Windows XP, or later
Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)

MAC/iOS:

OSX/iOS 6 or later
Modern and up to date Browser (Firefox, Chrome, Safari)

All systems:

Internet bandwidth of 1Mb or faster
Flash player or a browser with HTML5 video capabilities (We recommend Google Chrome)