E-Commerce Management 5 Course Bundle

£499.00 £21.95

Get E-Commerce Management, Basic Internet Marketing, CRM: An Introduction to Customer Relationship Management, Marketing with Social Media and Creating a Google AdWords Campaign in this Bundle

Get E-Commerce Management, Basic Internet Marketing, CRM: An Introduction to Customer Relationship Management, Marketing with Social Media and Creating a Google AdWords Campaign in this Bundle

E-Commerce Management: Run Your E-commerce Business

E-commerce has been a part of the world’s financial landscape since the mid-1990s. It’s big and it’s getting bigger every day. E-commerce hasn’t replaced brick and mortar stores like some had predicted it would but it is a major part of today’s business world. Learn the skills here to manage your e-commerce business to success.

This course will give you the skills to develop, design, test and successfully run your e-commerce business. It looks at important components such as business plans and marketing while touching upon payment methods, software solutions, security and fraud awareness, and much more. With those topics covered you will have the skills to take your e-commerce business to the next level.

Basic Internet Marketing: Learn How To Market Online

If your customers on the Internet, then you should be too. This course will show you where to start. It is ideal for business owners and people new to marketing who want to learn the basics of Internet marketing.

In this course, you will learn how to market online, where your target market is, and what results you are getting. You will also learn about search engine optimization, e-mail campaigns, pay per click advertising, and more.

CRM: An Introduction to Customer Relationship Management: Learn About Customer Relationship

Take a look in your wallet. How many points, rewards, and loyalty cards do you have? These are all examples of Customer Relationship Management (CRM) programs. What does your company offer to reward existing customers and gain new ones?

This course will teach you how to make a decision about the need for CRM, the benefits of CRM, and how to coordinate the base requirements for a CRM undertaking.

Marketing with Social Media: Take Your Social Media Marketing To The Next Level

Social media remains an evolving aspect of our daily lives in addition to being a part of our businesses. If you understand the basics of social media, this course will give you ways to add it to your marketing plan.

In this course, you will learn how to develop a social media marketing plan as a part of an overall marketing strategy, determine who should be on your team, and choose how you will measure what is taking place. In addition, you will learn about blogging, explore some of the major social media sites (such as LinkedIn, Twitter, and Facebook), and look at how specialty sites and social media management tools can take your social media marketing to the next level.

Creating a Google AdWords Campaign: Learn How Google AdWords Work

Many companies advertise with pay per click Internet ads. This course focuses on the largest machine available: Google AdWords.

In this one-day course, you will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWord budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success.

What’s Included?

Wiki_tick  Unlimited  lifetime access
Wiki_tick  Access anywhere, any time
Wiki_tick  Fast effective training, written and designed by industry experts
Wiki_tick  Track your progress with our Learning Management System
Wiki_tick  Unlimited support
Wiki_tick  Save money, time and travel costs
Wiki_tick  Learn at your own pace and leisure
Wiki_tick  Easier to retain knowledge and revise topics than traditional methods
Wiki_tick  Exam preparation quizzes, tests and mock exams to ensure that you are 100% ready

£499.00 £21.95Add to cart


Session 1: Course Overview

Learning Objectives
Pre-Assignment: Areas of Improvement

Session 2: Getting to Know E-Commerce

What is E-Commerce? (Part One)
What is E-Commerce? (Part Two)
A Brief History
Why Do Customers Buy Online?
The Six Models, Part One
The Six Models, Part Two
The Six Models, Part Three
The Language of E-Commerce

Session 3: E-Commerce Building Blocks

What’s Your Goal?
The E-Commerce Business Plan
Company Description
Revenue Model
Products and Services
Competitive Analysis
Organizational Strategy
Marketing Strategy
Making Connections

Session 4: Software Options and Solutions

Looking at the Options
Options for Your Business
Test Driving

Session 5: Building Your Online Store

Your Internet Address
Overall Site Organization
Top-Level Page, Part One
Top-Level Page, Part Two
Call To Action, Part One
Call To Action, Part Two
Navigating Through Your Site
Search Box
Menus and Categories
Building Effective Product Pages
Sample Pages, Part One
Sample Pages, Part Two
Sample Pages, Part Three
Sample Pages, Part Four
Shopping Cart Features
The Checkout Process
Optimizing Your Checkout Process
Order Confirmation Page
Additional Site Elements
Contact Page
Frequently Asked Questions
Privacy and Information Gathering Policies
Shipping Options
Order Information
Member Information
Social Media Integration
Pre-Assignment Review

Session 6: The Finishing Touches

Testing, Launching, and Updating
Optimization Tools
Launching the Site
Post-Launch Testing
Split and Multivariate Testing
Making Connections, Part One
Making Connections, Part Two

Session 7: Creating an Engaging User Experience

Designing Engaging Web Content
Design Do’s and Don’ts
Making Connections
Use Dynamic Pages
Leverage User-Generated Content
Using Responsive Web Design
Building Relationships
Making Connections

Session 8: Transaction Management

Credit and Debit Cards
Online Payment Systems
Mobile Payment Systems
Digital Cash
Cash on Delivery or Check by Mail

Session 9: M-Commerce

The Growth of Mobile Commerce
Top M-Commerce Retailers
Strategies for Success
What Does the Future Hold?

Session 10: E-Commerce Analytics

Key Metrics
Overall Site Metrics
Shopping Cart Metrics
Tracking Referrers and Keywords
Tools to Track Data
E-Commerce Management Tools
Customer Relationship Management Systems
Third Party Tools
A Final Note
Making Connections

Session 11: Supporting Your E-Commerce Business

Behind the Scenes Activities

Session 12: Marketing Your E-Commerce Business

Creating a Marketing Plan
Cycle Overview
Looking at the Steps
Essential E-Commerce Marketing Channels
Offline Media
Marketing with Social Media
Making Connections
Creating Promotions that Make You Money, Part One
Creating Promotions that Make You Money, Part Two
Creating Promotions that Make You Money, Part Three
Creating Promotions that Make You Money, Part Four

Session 13: Security and Fraud Awareness

Protecting Your Customers and Your Business
Building Trust with Customers, Part One
Building Trust with Customers, Part Two
Your Responsibilities to Your Business
Intellectual Property on the Internet
Fair Use Considerations

Session 14: Rules and Regulations

Trade Rules and Regulations
Privacy Regulations
Global Differences
Case Study
Making Connections

Session 15: A Personal Action Plan

Starting Point
Where I Want to Go
How I Will Get There

Course 2 – Certificate in Basic Internet Marketing

Session 1: Course Overview

Learning Objectives
Internet Marketing Plan Worksheet
Pre-Course Assessment

Session 2: What is Internet Marketing

What it Looks Like
Sample Site Structure
Making Connections
Popular Strategies
Web Design and Development
Affiliate Programs
E-mail Marketing
Using Social Media
Search Engine Optimization (SEO)

Session 3: Creating an Internet Marketing Plan

Leveraging What You Already Have
The Marketing Cycle
Making Our Way through the Marketing Process
Stage Two: Analyzing the Competition and Yourself
Stage Three: Analyzing Distribution Channels
Stage Four: Creating a Marketing Plan
Stages Five and Six: Implement, Evaluate, Review, and Revise

Session 4: Extending Your Influence

Sharing Messages
Understanding Community
Making Connections
Making it Real
Making it Real

Session 5: E-mail Marketing

You Can Do It!
A Cautionary Note
Using a Distribution Service
Getting Your Message Out
Distribution Services, Part Two
Keep it Rich

Session 6: Search Engine Optimization (SEO)

What is SEO?
Understanding Search
Natural and Organic Searches
Paid Searches
What is a URL?
About Pinging
The Search Engines
Alternative Search
Making Connections
Optimizing Keywords
Keywords, Search Terms, and Tags
Source Code Sample
Tips and Tricks
Making Connections
Working With Others
Making Connections
Monitoring Search Engine Ranking
Improving Traffic

Session 7: Advertising Online

What is Advertising?
Understanding Pay Per Click Ads
More About Pay Per Click Ads
What Service Should I Use?
Set Up an Account
Choose Keywords
Write Your Ad
Set the Limits
Making Commitments

Session 8: A Personal Action Plan

Starting Point
Where I Want to Go
How I Will Get There

Course 3 – Certificate in CRM: An Introduction to Customer Relationship Management

Session 1: Course Overview

Learning Objectives
Burst Water Pipe
Call Center

Session 2: What is Crisis Management?

Defining Terms
What Makes a Crisis?
The Crisis Management Team
Creating the Team

Session 3: Training Leaders and Staff

Training Essentials
Three Pronged Approach
Conducting Training

Session 4: Conducting the Crisis Audit

Why Audit?
Documentation Audit
360 Degree Audit
Online Audit
Sample Audit Questions
Other Audit Considerations
Using a Risk Matrix

Session 5: Performing a Risk Level Analysis

The Four Categories
Case Study, Scenario One
Case Study, Scenario Two
Case Study, Scenario Three

Session 6: Developing a Response Process

Pre-Assignment Review
Crisis Response Process
Step Two: Perform Basic Crisis Management Steps
Step Three: Trigger the Crisis Response Process (If Appropriate)
Remember: Stay Flexible!

Session 7: Consulting with the Experts

Considering Your Resources
Making Connections

Session 8: Incident Management Techniques

Case Study
Responding to Incidents
Incident Related Documentation
Other Documents
Investigating Incidents
Accident Investigation Kit
Steps to Follow

Session 9: Working Through the Issues

Model Overview
The Problem Solving Model
Keeping an Open Mind
Solving Problems the Right Way
Phase One
Phase Two
Research and Report
Phase Three
Solution Planning Worksheet
Three Types of Decisions
Advice from an Expert
Eight Ingredients for Good Decision Making

Session 10: Establishing an Emergency Operations Center

EOC Considerations
Making Connections
Who is In Charge?

Session 11: Building Business Continuity and Recovery

Creating Continuity
Making Connections
Essential Crisis Plan Elements

Session 12: Walliallia

Exercise One: Gas Line Explosion at Water Plant
Exercise Two: How are you Feeling?
Exercise Three: The Last Question

Session 13: Recovering and Moving On

Initial Adjustments
Working Things Out
A Personal Action Plan
Starting Point
Where I Want to Go
How I Will Get There

Course 4 – Certificate in Marketing with Social Media

Session 1: Course Overview

Learning Objectives
Important Note

Session 2: Getting Started

What is Social Media
Pre-Assignment Review

Session 3: Understanding the Marketing Mix

The Five Ps and Social Media
Exercise Your Muscle

Session 4: Developing a Social Media Plan

Things to Think About
Build a Community
Watch Out for Social Media Experts
Be There
Find Your Customers
Be a Person
Follow Others
Utilization Guidelines
Expanding Your Digital Presence
Social Media Plan Worksheet
Basic Information
Campaign Budget
Campaign Objectives
Competitive Analysis
Important Notes
Whats the Value
Cost Per Lead

Session 5: Building Your Social Media Team

Building the Team
Making Connections
The Community

Session 6: Using Social Media to Build Internal Communities

Internal Communities
Options for Internal Communities
Make it Work

Session 7: Analyzing Your Impact with Metrics

Useful Metrics
Understanding Metrics
Timing is Everything
Timing Tips
Target Market Worksheet

Session 8: Keeping on Top of the Trends

The Times are A-Changing
Case Study Google+
Making Connections

Session 9: Damage Control

Thats Not Good!
What It Means For You
Case Study United Breaks Guitars
Get Smart

Session 10: Using Facebook

Getting Started
First Steps
Next Steps
Due Diligence
Now You Can!
Building Your Community
Taking it Further
Making Connections

Session 11: Using LinkedIn

LinkedIn Essentials
Setting Up Your Account
Connecting to Others
Using Groups

Session 12: Using Twitter

Getting Started with Twitter
Your Name
Making it Memorable
Using Lists

Session 13: Building a Blog

To Blog or Not To Blog
Blogging Basics
Blog Rules
Help People Find You
What Will I Write About
Planning Your Blog
Vlogs and YouTube

Session 14: Using Specialty Sites

Staying in the Loop

Session 15: Using Social Media Management Tools

Salesforce Radian6

Session 16: Launching Your Plan

Pulling Everything Together
Preparing for Delivery or Upgrade

Session 17: A Personal Action Plan

Starting Point
Where I Want to Go
How I Will Get There

Course 5 – Certificate in Creating a Google AdWords Campaign

Session 1: Course Overview

Learning Objectives

Session 2: Understanding AdWords Lingo

First Up, SEO
Getting To Know The Terms
How It Works
Pre-Assignment Review
AdWords Defined
Required Elements for an AdWords Campaign
How PPC Works
Making Connections

Session 3: Creating an AdWords Strategy

Research Your Market
Accessing the Keyword Tool
Using the Keyword Tool
Define Your Ideal Customer
Choosing Keywords
Bull’s-Eye Keywords
Test Run
Take Two!
Getting Good with Keywords
Phrase Matches
Exact Matches
Modified Broad Matches
Long Tail and Short Tail
Understanding Ad Groups
Sample Plan
Next Steps
Sample Keywords List
Remove Clutter

Session 4: Creating a PPC Campaign

Setting Your PPC Budget
Making Connections
What is the Quality Score
Quality Score Breakdown
Increasing Your Score

Session 5: Designing Your Ads

Choosing Your Language
The Purpose of Your Ad
Persuasive Techniques
Consistency and Commitment
Social Evidence
Keeping Your Eyes Open
Structuring Your Ad

Session 6: Looking at Success

Understanding Key Metrics
Conversion Rates
Conversion Rates
Higher Clickthrough Rates (CTR) Help
Cost Per Action Bidding
Setting Up Split Tests
Using Google’s Display Network (GDN)
Why Do You Need To Know About GDN
When to Ask for Help
To Be Continued
Case Study AdWords Express

Session 7: Personal Action Plan

Starting Point
Where I Want To Go
How I Will Get There

System Requirements

Minimum specifications for the computer are:


Microsoft Windows XP, or later
Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)


OSX/iOS 6 or later
Modern and up to date Browser (Firefox, Chrome, Safari)

All systems:

Internet bandwidth of 1Mb or faster
Flash player or a browser with HTML5 video capabilities (We recommend Google Chrome)