Get E-Commerce Management, Basic Internet Marketing, CRM: An Introduction to Customer Relationship Management, Marketing with Social Media and Creating a Google AdWords Campaign in this Bundle
E-Commerce Management: Run Your E-commerce Business
E-commerce has been a part of the world’s financial landscape since the mid-1990s. It’s big and it’s getting bigger every day. E-commerce hasn’t replaced brick and mortar stores like some had predicted it would but it is a major part of today’s business world. Learn the skills here to manage your e-commerce business to success.
This course will give you the skills to develop, design, test and successfully run your e-commerce business. It looks at important components such as business plans and marketing while touching upon payment methods, software solutions, security and fraud awareness, and much more. With those topics covered you will have the skills to take your e-commerce business to the next level.
Basic Internet Marketing: Learn How To Market Online
If your customers on the Internet, then you should be too. This course will show you where to start. It is ideal for business owners and people new to marketing who want to learn the basics of Internet marketing.
In this course, you will learn how to market online, where your target market is, and what results you are getting. You will also learn about search engine optimization, e-mail campaigns, pay per click advertising, and more.
CRM: An Introduction to Customer Relationship Management: Learn About Customer Relationship
Take a look in your wallet. How many points, rewards, and loyalty cards do you have? These are all examples of Customer Relationship Management (CRM) programs. What does your company offer to reward existing customers and gain new ones?
This course will teach you how to make a decision about the need for CRM, the benefits of CRM, and how to coordinate the base requirements for a CRM undertaking.
Marketing with Social Media: Take Your Social Media Marketing To The Next Level
Social media remains an evolving aspect of our daily lives in addition to being a part of our businesses. If you understand the basics of social media, this course will give you ways to add it to your marketing plan.
In this course, you will learn how to develop a social media marketing plan as a part of an overall marketing strategy, determine who should be on your team, and choose how you will measure what is taking place. In addition, you will learn about blogging, explore some of the major social media sites (such as LinkedIn, Twitter, and Facebook), and look at how specialty sites and social media management tools can take your social media marketing to the next level.
Creating a Google AdWords Campaign: Learn How Google AdWords Work
Many companies advertise with pay per click Internet ads. This course focuses on the largest machine available: Google AdWords.
In this one-day course, you will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWord budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success.
What’s Included?
Unlimited lifetime access
Access anywhere, any time
Fast effective training, written and designed by industry experts
Track your progress with our Learning Management System
Unlimited support
Save money, time and travel costs
Learn at your own pace and leisure
Easier to retain knowledge and revise topics than traditional methods
Exam preparation quizzes, tests and mock exams to ensure that you are 100% ready
£429.00Add to cart
Modules
Session 1: Course Overview
Learning Objectives
Pre-Assignment
Pre-Assignment: Areas of Improvement
Session 2: Getting to Know E-Commerce
What is E-Commerce? (Part One)
What is E-Commerce? (Part Two)
A Brief History
Why Do Customers Buy Online?
The Six Models, Part One
The Six Models, Part Two
The Six Models, Part Three
The Language of E-Commerce
Session 3: E-Commerce Building Blocks
What’s Your Goal?
The E-Commerce Business Plan
Company Description
Revenue Model
Products and Services
Competitive Analysis
Organizational Strategy
Marketing Strategy
Making Connections
Session 4: Software Options and Solutions
Looking at the Options
Options for Your Business
Test Driving
Session 5: Building Your Online Store
Your Internet Address
Overall Site Organization
Top-Level Page, Part One
Top-Level Page, Part Two
Call To Action, Part One
Call To Action, Part Two
Navigating Through Your Site
Search Box
Menus and Categories
Building Effective Product Pages
Sample Pages, Part One
Sample Pages, Part Two
Sample Pages, Part Three
Sample Pages, Part Four
Shopping Cart Features
The Checkout Process
Optimizing Your Checkout Process
Order Confirmation Page
Additional Site Elements
Contact Page
Frequently Asked Questions
Testimonials
Privacy and Information Gathering Policies
Shipping Options
Order Information
Member Information
Social Media Integration
Pre-Assignment Review
Session 6: The Finishing Touches
Testing, Launching, and Updating
Optimization Tools
Launching the Site
Post-Launch Testing
Split and Multivariate Testing
Making Connections, Part One
Making Connections, Part Two
Session 7: Creating an Engaging User Experience
Designing Engaging Web Content
Design Do’s and Don’ts
Making Connections
Use Dynamic Pages
Leverage User-Generated Content
Using Responsive Web Design
Building Relationships
Making Connections
Session 8: Transaction Management
Introduction
Credit and Debit Cards
Online Payment Systems
Mobile Payment Systems
Digital Cash
Cash on Delivery or Check by Mail
Session 9: M-Commerce
The Growth of Mobile Commerce
Top M-Commerce Retailers
Strategies for Success
What Does the Future Hold?
Session 10: E-Commerce Analytics
Key Metrics
Overall Site Metrics
Shopping Cart Metrics
Tracking Referrers and Keywords
Tools to Track Data
E-Commerce Management Tools
Customer Relationship Management Systems
Third Party Tools
A Final Note
Making Connections
Session 11: Supporting Your E-Commerce Business
Behind the Scenes Activities
Session 12: Marketing Your E-Commerce Business
Creating a Marketing Plan
Cycle Overview
Looking at the Steps
Essential E-Commerce Marketing Channels
E-Mail
Offline Media
Marketing with Social Media
Facebook
Twitter
Pinterest
Making Connections
Creating Promotions that Make You Money, Part One
Creating Promotions that Make You Money, Part Two
Creating Promotions that Make You Money, Part Three
Creating Promotions that Make You Money, Part Four
Session 13: Security and Fraud Awareness
Protecting Your Customers and Your Business
Building Trust with Customers, Part One
Building Trust with Customers, Part Two
Your Responsibilities to Your Business
Intellectual Property on the Internet
Fair Use Considerations
Resources
Session 14: Rules and Regulations
Trade Rules and Regulations
Privacy Regulations
Global Differences
Case Study
Making Connections
Session 15: A Personal Action Plan
Starting Point
Where I Want to Go
How I Will Get There
Course 2 – Certificate in Basic Internet Marketing
Session 1: Course Overview
Learning Objectives
Pre-Assignment
Internet Marketing Plan Worksheet
Pre-Course Assessment
Session 2: What is Internet Marketing
What it Looks Like
Sample Site Structure
Making Connections
Popular Strategies
Web Design and Development
Affiliate Programs
E-mail Marketing
Using Social Media
Search Engine Optimization (SEO)
Session 3: Creating an Internet Marketing Plan
Leveraging What You Already Have
The Marketing Cycle
Making Our Way through the Marketing Process
Stage Two: Analyzing the Competition and Yourself
Stage Three: Analyzing Distribution Channels
Stage Four: Creating a Marketing Plan
Stages Five and Six: Implement, Evaluate, Review, and Revise
Session 4: Extending Your Influence
Sharing Messages
Understanding Community
Making Connections
Making it Real
Making it Real
Session 5: E-mail Marketing
You Can Do It!
A Cautionary Note
Using a Distribution Service
Getting Your Message Out
Distribution Services, Part Two
Keep it Rich
Session 6: Search Engine Optimization (SEO)
What is SEO?
Understanding Search
Natural and Organic Searches
Paid Searches
What is a URL?
About Pinging
The Search Engines
Bing
Yahoo
Google
Alternative Search
Making Connections
Optimizing Keywords
Keywords, Search Terms, and Tags
Metatags
Source Code Sample
Tips and Tricks
Making Connections
Working With Others
Making Connections
Monitoring Search Engine Ranking
Improving Traffic
Session 7: Advertising Online
What is Advertising?
Understanding Pay Per Click Ads
More About Pay Per Click Ads
What Service Should I Use?
Set Up an Account
Choose Keywords
Write Your Ad
Set the Limits
Making Commitments
Session 8: A Personal Action Plan
Starting Point
Where I Want to Go
How I Will Get There
Course 3 – Certificate in CRM: An Introduction to Customer Relationship Management
Session 1: Course Overview
Learning Objectives
Pre-Assignment
Burst Water Pipe
Call Center
Session 2: What is Crisis Management?
Defining Terms
What Makes a Crisis?
The Crisis Management Team
Creating the Team
Session 3: Training Leaders and Staff
Training Essentials
Three Pronged Approach
Conducting Training
Session 4: Conducting the Crisis Audit
Why Audit?
Documentation Audit
360 Degree Audit
Online Audit
Sample Audit Questions
Other Audit Considerations
Using a Risk Matrix
Session 5: Performing a Risk Level Analysis
The Four Categories
Case Study, Scenario One
Case Study, Scenario Two
Case Study, Scenario Three
Session 6: Developing a Response Process
Pre-Assignment Review
Crisis Response Process
Step Two: Perform Basic Crisis Management Steps
Step Three: Trigger the Crisis Response Process (If Appropriate)
Remember: Stay Flexible!
Session 7: Consulting with the Experts
Considering Your Resources
Making Connections
Session 8: Incident Management Techniques
Case Study
Responding to Incidents
Incident Related Documentation
Other Documents
Investigating Incidents
Accident Investigation Kit
Steps to Follow
Session 9: Working Through the Issues
Model Overview
The Problem Solving Model
Keeping an Open Mind
Solving Problems the Right Way
Phase One
Definition
Analysis
Analysis
Phase Two
Brainstorming
Checkerboard
Research and Report
Phase Three
Solution Planning Worksheet
Three Types of Decisions
Advice from an Expert
Eight Ingredients for Good Decision Making
Session 10: Establishing an Emergency Operations Center
EOC Considerations
Making Connections
Who is In Charge?
Session 11: Building Business Continuity and Recovery
Creating Continuity
Making Connections
Essential Crisis Plan Elements
Session 12: Walliallia
Background
Exercise One: Gas Line Explosion at Water Plant
Assignment
Exercise Two: How are you Feeling?
Assignment
Exercise Three: The Last Question
Assignment
Session 13: Recovering and Moving On
Initial Adjustments
Working Things Out
A Personal Action Plan
Starting Point
Where I Want to Go
How I Will Get There
Course 4 – Certificate in Marketing with Social Media
Session 1: Course Overview
Learning Objectives
Important Note
Pre-Assignment
Session 2: Getting Started
What is Social Media
Pre-Assignment Review
Session 3: Understanding the Marketing Mix
The Five Ps and Social Media
Product
Price
Place
Promotion
Packaging
Exercise Your Muscle
Session 4: Developing a Social Media Plan
Things to Think About
Stretch
Build a Community
Watch Out for Social Media Experts
Be There
Find Your Customers
Be a Person
Follow Others
Utilization Guidelines
Expanding Your Digital Presence
Social Media Plan Worksheet
Basic Information
Campaign Budget
Campaign Objectives
Competitive Analysis
Important Notes
Whats the Value
Cost Per Lead
Session 5: Building Your Social Media Team
Building the Team
Making Connections
The Community
Session 6: Using Social Media to Build Internal Communities
Internal Communities
Options for Internal Communities
Make it Work
Session 7: Analyzing Your Impact with Metrics
Useful Metrics
Understanding Metrics
Timing is Everything
Timing Tips
Target Market Worksheet
Session 8: Keeping on Top of the Trends
The Times are A-Changing
Case Study Google+
Making Connections
Session 9: Damage Control
Thats Not Good!
What It Means For You
Case Study United Breaks Guitars
Get Smart
Session 10: Using Facebook
Getting Started
First Steps
Next Steps
Due Diligence
Now You Can!
Building Your Community
Taking it Further
Making Connections
Session 11: Using LinkedIn
LinkedIn Essentials
Setting Up Your Account
Connecting to Others
Using Groups
Session 12: Using Twitter
Tweeting
Getting Started with Twitter
Hashtags
Re-Tweets
Your Name
Making it Memorable
Using Lists
Session 13: Building a Blog
To Blog or Not To Blog
Blogging Basics
Blog Rules
Help People Find You
What Will I Write About
Planning Your Blog
Vlogs and YouTube
Session 14: Using Specialty Sites
Introduction
Yammer
Pinterest
SnapGuide
Staying in the Loop
Session 15: Using Social Media Management Tools
Introduction
TweetDeck
HootSuite
Posterous
Salesforce Radian6
Session 16: Launching Your Plan
Pulling Everything Together
Preparing for Delivery or Upgrade
Session 17: A Personal Action Plan
Starting Point
Where I Want to Go
How I Will Get There
Course 5 – Certificate in Creating a Google AdWords Campaign
Session 1: Course Overview
Learning Objectives
Pre-Assignment
Session 2: Understanding AdWords Lingo
First Up, SEO
Getting To Know The Terms
How It Works
Pre-Assignment Review
AdWords Defined
Required Elements for an AdWords Campaign
How PPC Works
Making Connections
Session 3: Creating an AdWords Strategy
Planning
Research Your Market
Accessing the Keyword Tool
Using the Keyword Tool
Define Your Ideal Customer
Choosing Keywords
Bull’s-Eye Keywords
Test Run
Take Two!
Getting Good with Keywords
Phrase Matches
Exact Matches
Modified Broad Matches
Long Tail and Short Tail
Understanding Ad Groups
Sample Plan
Next Steps
Sample Keywords List
Remove Clutter
Session 4: Creating a PPC Campaign
Setting Your PPC Budget
Making Connections
What is the Quality Score
Quality Score Breakdown
Increasing Your Score
Session 5: Designing Your Ads
Choosing Your Language
The Purpose of Your Ad
Persuasive Techniques
Predictability
Reciprocation
Consistency and Commitment
Social Evidence
Authority
Liking
Scarcity
Self-Interest
Keeping Your Eyes Open
Structuring Your Ad
Session 6: Looking at Success
Understanding Key Metrics
Conversion Rates
Conversion Rates
Higher Clickthrough Rates (CTR) Help
Cost Per Action Bidding
Setting Up Split Tests
Using Google’s Display Network (GDN)
Why Do You Need To Know About GDN
When to Ask for Help
To Be Continued
Case Study AdWords Express
Session 7: Personal Action Plan
Starting Point
Where I Want To Go
How I Will Get There
