Effective E-mail Marketing Training Bundle, 5 Courses

£339.00

Get Introduction to E-Mail Marketing, Basic Internet Marketing, Building a Brand on Social Media, Building an Online Business and Conducting Accurate Internet Research in this Bundle

1. Introduction to E-Mail Marketing: Deliver Effective E-mail Marketing Campaigns

Can you remember the last few marketing e-mail messages that you received and how you reacted to them? Can you identify the style, purpose, and design considerations behind any of these messages? It’s almost certain that some serious planning went into each e-mail that you received, even if you didn’t realize it.

In this course, you will receive an in-depth introduction to e-mail marketing. Once you have completed this course, you will be ready to plan, create, and deliver e-mail marketing campaigns that build relationships with customers and get results.

2. Basic Internet Marketing: Learn How To Market Online

If your customers on the Internet, then you should be too. This course will show you where to start. It is ideal for business owners and people new to marketing who want to learn the basics of Internet marketing.

In this course, you will learn how to market online, where your target market is, and what results you are getting. You will also learn about search engine optimization, e-mail campaigns, pay per click advertising, and more.

3. Building a Brand on Social Media: Learn the Basics of Social Media Branding

Social Media is now firmly embedded in our cultural psyche and our corporate way of life. You can get a grip on the best ways to exploit various social media platforms with this comprehensive course.

In this course you will look at various social media platforms and how they can be melded into your business to promote your brand. Along the way you will learn how to decide who your audience is, how to handle negative feedback as well as how to develop a complete social media plan.

4. Building an Online Business: Learn the Basics in Starting an Online Business

You’ve got an idea, one that you think could be a great business. But you don’t want to limit yourself to one location, you’re not looking for a brick-and-mortar store, you’re thinking online. That’s not a bad idea since online shopping and spending is predicted to grow at exponential rates. Get the advice, tips, tools, and pointers you need here.

This Building an Online Business course will lead you from your idea to your online business. It will take a look at important components such as business plans and marketing while touching upon payments, online marketplaces, and much more. With those topics covered you will have the skills to become an online entrepreneur.

5. Conducting Accurate Internet Research: Learn the Basics on how to Conduct an Accurate Internet Research

We’ve all used the Internet to search for the answer to a question we might have. The question could be as simple as “Who won last night’s ball game?” or an in-depth query for our university research paper. This course provides a road map for searching the Web without getting lost, sidetracked, or getting the wrong information. It provides simple tips and examples and points us in the right direction.

This Conducting Accurate Internet Research course is going to provide you with the skills you will need to get the most of an Internet search. You will learn where to look for information, how to find it, and the types of information that you can, and cannot, find online. It looks at the surface web and then takes you further in your searching skills to the deep web.

What’s Included?

Wiki_tick  Unlimited  lifetime access
Wiki_tick  Access anywhere, any time
Wiki_tick  Fast effective training, written and designed by industry experts
Wiki_tick  Track your progress with our Learning Management System
Wiki_tick  Unlimited support
Wiki_tick  Save money, time and travel costs
Wiki_tick  Learn at your own pace and leisure
Wiki_tick  Easier to retain knowledge and revise topics than traditional methods
Wiki_tick  Exam preparation quizzes, tests and mock exams to ensure that you are 100% ready

£339.00Add to cart

Modules

Certificate In Introduction to E-Mail Marketing Online Course

Session 1: Course Overview

Learning Objectives
Pre-Assignment: Article
Pre-Assignment: Questions

Session 2: Getting to Know E-mail Marketing

What is E-Mail Marketing?
Goals of E-Mail Marketing
The Evolution of E-Mail Marketing
Advantages of E-Mail Marketing
Glossary of Terms
History of E-Mail Marketing
Modern Day Challenges
Where Does E-Mail Marketing Fit?
Getting It Right
Why do People Get Frustrated by E-mail Marketing?

Session 3: Setting Up Your Audience

Gathering Contacts
Developing Your Form
Case Studies
Can I Buy E-mail Addresses?
Rules and Regulations
Staying Current
Can I Send E-mail Marketing Messages From My Personal E-Mail?

Session 4: The Tools

Setting Up A Plan
Whats the Cost?
Choosing an E-Mail Marketing Provider
Your Guide to Success
Getting Started
Get Practical

Session 5: Designing Your Campaign Strategy

Looking at Your Campaign Strategy
Making Connections
Whats Your Campaign Strategy?
What Works?
Making Connections
Going Beyond the Basics
Case Study
Why Would You Want the Same Content Published on Your Blog Post as in Your Newsletter?

Session 6: Crafting Messages for Each Campaign

Pre-Assignment Review
Crafting Your Message
The Message IS The Message
Designing an Eye-Catching E-Mail
Case Studies
Choosing the Right Design
Design the Layout
Sample Template
Layout Considerations
Content Considerations
Making Connections
Make This Easy

Session 7: Good Habits Get Optimal Results

Be a Good E-Mailer, Part One
Be a Good E-Mailer, Part Two
Smart Rules Apply, Part One
Smart Rules Apply, Part Two
Conversions
The Conversion Process
Dont Panic!
Whats Your Opinion?
The Who and The How
Developing Different Types of Content

Session 8: What to Write

Give People What They Want
Google AdWords Keyword Planner
Using Ads to Attract Your Audience
Be Green…Evergreen That Is!
Evergreen Topics
Seasonal Topics
Building Off of the Topics
Idea Starters, Part One
Idea Starters, Part Two
Tips and Tricks
Lets Get to Work

Session 9: Subject Lines and Action Calls

Great Subject Lines
Action Items
Use Strategy with Your Call to Action

Session 10: If It Doesnt Get Measured, It Cant Be Counted

Key Metrics
Revenue Per E-Mail Sent
Timing Your E-Mail Message
Test Before You Send
Split Testing

Session 11: Test Driving

Making Connections, Part One
Making Connections, Part Two
Making Connections, Part Three
Writing Your Initial Welcome E-Mail

A Personal Action Plan

Starting Point
Where I Want to Go
How I Will Get There

Certificate In Basic Internet Marketing Online Course

Session 1: Course Overview

Learning Objectives
Pre-Assignment
Internet Marketing Plan Worksheet
Pre-Course Assessment

Session 2: What Is Internet Marketing?

What It Looks Like
Sample Site Structure
Making Connections
Popular Strategies
Web Design And Development
Affiliate Programs
E-Mail Marketing
Using Social Media
Search Engine Optimization (SEO)

Session 3: Creating An Internet Marketing Plan

Leveraging What You Already Have
The Marketing Cycle
Making Our Way Through The Marketing Process
Stage Two: Analyzing The Competition And Yourself
Stage Three: Analyzing Distribution Channels
Stage Four: Creating A Marketing Plan
Stages Five And Six: Implement, Evaluate, Review, And Revise

Session 4: Extending Your Influence

Sharing Messages
Understanding Community
Making Connections
Making It Real
Making It Real

Session 5: E-Mail Marketing

You Can Do It!
A Cautionary Note
Using A Distribution Service
Getting Your Message Out
Distribution Services, Part Two
Keep It Rich

Session 6: Search Engine Optimization (SEO)

What Is SEO?
Understanding Search
Natural And Organic Searches
Paid Searches
What Is A URL?
About Pinging
The Search Engines
Bing
Yahoo
Google
Alternative Search
Making Connections
Optimizing Keywords
Keywords, Search Terms, And Tags
Metatags
Source Code Sample
Tips And Tricks
Making Connections
Working With Others
Making Connections
Monitoring Search Engine Ranking
Improving Traffic

Session 7: Advertising Online

What Is Advertising?
Understanding Pay Per Click Ads
More About Pay Per Click Ads
What Service Should I Use?
Set Up An Account
Choose Keywords
Write Your Ad
Set The Limits
Making Commitments

Session 8: A Personal Action Plan

Starting Point
Where I Want To Go
How I Will Get There

Certificate In Building a Brand on Social Media Online Course

Session 1: Course Overview

Learning Objectives
Pre-Assignment
Pre-Course Assessment

Session 2: Defining The Terms

What Is Branding?
What’s In A Brand?
What Is Social Media?
The Rise Of Social Media
What Is Social Media Branding?

Session 3: Building Your Social Media Branding Strategy

Key Ingredients For Your Branding Strategy
What Do You Want The Brand To Say?
What Is The Brand Saying Now?
How Will The Brand Come To Life?
What Resources Will We Have?
How Will We Evaluate Our Progress?
Pre-Assignment Review

Session 4: Identifying Your Social Media Audience

Building An Audience Profile

Session 5: The Key Social Media Platforms

Choosing The Right Platform For Your Brand
Making Connections
Looking At The Options

Session 6: Creating Brand-Focused Messages

What’s In A Message?
Looking At The Messages, Part One
Looking At The Messages, Part Two
Looking At The Messages, Part Three
Making Connections
Dealing With Negative Feedback, Part One
Dealing With Negative Feedback, Part Two
Case Study: United Breaks Guitars… And Their Brand
If You Break It, Then Fix It

Session 7: Building Customer Trust

Making Connections

Session 8: Developing A Communication Strategy

Developing Social Media Guidelines For Your Brand
Making Connections
Letting Others Speak For You
Case Study: The Fiskateers
Building Partnerships

Session 9: Reviewing And Revising

Evaluation Tools
Signs Of Trouble
Choosing A Course Of Action

Session 10: A Personal Action Plan

Starting Point
Where I Want To Go
How I Will Get There

Certificate In Building an Online Business Online Course

Session 1: Course Overview

Learning Objectives
Pre-Assignment

Session 2: How Online Businesses Can Benefit You

A Brief History
Benefits Of Online Businesses
Words Of Warning

Session 3: Laying The Groundwork

Who Are You?
Doing Your Research
Outlining Your Ideas
Pre-Assignment Review

Session 4: Creating A Business Plan

Creating A Business Plan
The One-Page Plan
Sample Business Plan, Part One
Sample Business Plan, Part Two
Sample Business Plan, Part Three
Sample Business Plan, Part Four
Sample Business Plan, Part Five
Sample Business Plan, Part Six
Gathering Resources

Session 5: Breaking Down The Plan

Creating A Marketing Plan
Cycle Overview
Looking At The Steps
Creating Financial Projections
Part One: The Sales Process (I)
Part One: The Sales Process (II)
Part Two: Sales Metrics
Part Three: Expenses
Raising Startup Capital With Crowdfunding
Case Studies

Session 6: Building Your Online Business

The Basic Elements
Creating A Website, Part One
Creating A Website, Part Two
Creating A Website, Part Three
Creating A Website, Part Four
Creating A Website, Part Five
Creating A Website, Part Six
Creating A Website, Part Seven
Checking Out The Sites, Part One
E-Commerce Options
E-Commerce Payment Options
Security And Privacy Considerations
Creating A Mobile Presence
Creating Apps
Checking Out The Sites, Part Two
Joining Online Marketplaces
Amazon
EBay
Specialty Marketplaces

Session 7: Internet Marketing Basics

Social Media Strategies For Success
Facebook
Twitter
Instagram
Pinterest
YouTube
Building Relationships

Session 8: A Personal Action Plan

Starting Point
Where I Want To Go
How I Will Get There

Certificate In Conducting Accurate Internet Research Online Course

Session 1: Course Overview

Learning Objectives
Pre-Assignment

Session 2: Creating A Search Plan

Key Elements Of A Search Plan, Part One
Key Elements Of A Search Plan, Part Two
Making Connections
Expanding The Question
Where Am I Going To Find The Answers?
How Deep Should I Go?
Getting Focused

Session 3: Searching The Surface Web

What Is A Search Engine?
How Search Engines Work
Metasearch Engines
Graphic Search Engines
Specialized Search Engines
Building A Keyword List
Sample Search
Making Connections
Step-By-Step Searching Guide, Part One
Step-By-Step Searching Guide, Part Two
Step-By-Step Searching Guide, Part Three
Step-By-Step Searching Guide, Part Four
Step-By-Step Searching Guide, Part Five
Step-By-Step Searching Guide, Part Six
Step-By-Step Searching Guide, Part Seven
Step-By-Step Searching Guide, Part Eight
Performing An Advanced Search, Part One
Performing An Advanced Search, Part Two
Using Advanced Search Tools, Part One
Using Advanced Search Tools, Part Two
Overview Of The Options
About Boolean Operators
Searching For Quick Facts
Weather
Stock Information
Movie Information
Word Tools
Flight Information
Internet Scavenger Hunt
Debrief

Session 4: Diving Into The Deep Web

About The Deep Web
Searching The Deep Web
Making Connections

Session 5: Searching For Multimedia

Search Techniques
Searching For Images, Part One
Searching For Images, Part Two
Searching For Images, Part Three
Searching For Images, Part Four
Searching For Audio And Videos
Making Connections

Session 6: Assessing Research Sites

Analyzing Your Sources
About Top-Level Domains
About Wikipedia
Making Connections
Checking Your Facts
Understanding Primary And Secondary Sources
Double-Check Your Facts
Check Out The Site
Identify Advertisements

Session 7: Staying Organized With Research Tools

Understanding The Options
Organizing Information
Microsoft OneNote
Evernote
Zotero
CiteULike
EasyBib
Advanced Software Packages

Session 8: Citing Sources

Don’t Plagiarize!
Information To Gather
Documentation Styles
Sample Citations

Session 9: A Personal Action Plan

Starting Point
Where I Want To Go
How I Will Get There

System Requirements

Minimum specifications for the computer are:

Windows:

Microsoft Windows XP, or later
Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)

MAC/iOS:

OSX/iOS 6 or later
Modern and up to date Browser (Firefox, Chrome, Safari)

All systems:

Internet bandwidth of 1Mb or faster
Flash player or a browser with HTML5 video capabilities (We recommend Google Chrome)