courseGoogle Analytics

Kick Start Your Career in Google Analytics Today

Did you know that you could earn up to £70,000 per annum working with Google Analytics?

Learn the most widely used website statistics services out there, Google Analytics. A detailed knowledge of Google Analytics is crucial for those working in online sales and marketing today.

Our course has been designed to give new and intermediate Google Analytics users, or anyone using the tool day-to-day, practical knowledge in what Google analytics can really offer. We will introduce some of the key features of web analytics, the interface, and all of the relevant reports. With our support, you will take a deeper look at the most useful tools and give you helpful tips and tricks we've learned from personal experience. By the end of the course, you'll have gained solid and valuable skills that will help you progress on a professional level.

Stand out from the crowd when searching for employment

In the workplace, you will always be competing with individuals who "pad out" their CV to get interviews. Anyone can say they have mastered the Google analytics tools, but by taking this course, you will stand out from other applicants with proof of your competency. After completing the course, you will receive a certification upon completion to show you have completed this course. This will make you stand out from other applicants in job searches or competition for internal promotions.

Wiki_tick  Unlimited access for 12 months

Wiki_tick  Access anywhere, any time

Wiki_tick  Fast effective training, written and designed by industry experts

Wiki_tick  Track your progress with our Learning Management System

Wiki_tick  Unlimited support

Wiki_tick  Save money, time and travel costs

Wiki_tick  Learn at your own pace and leisure

Wiki_tick  Easier to retain knowledge and revise topics than traditional methods

i3What the course will teach you:

  • How to build an analytics infrastructure,
  • How to input users and how to set up conversion data.
  • Learn how to use the basic features of Analytics, including the dashboard, shortcuts, report sharing, alerts and standard reports.

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About Bundle

This course will teach students how to master Google Analytics; from the basics all the way through the most advanced features. Once complete, students will be masters at reporting, behavioral data, audience conversion, and will have an extremely well-rounded knowledge base of Google Analytics software. Being proficient in Google Analytics will easily set you apart in the job market, especially since almost every business has an online presence that is crucial to their success.

Units Of Study

Module 1: Introduction to Google Analytics

1.0 Intro Definitions Pt 1
1.1 Intro Definitions Pt 2
1.3 How Google Analytics Works

Module 2: Fundamentals of Google Analytics

2.0 Build Analytics Infrastructure

2.1 Setting Up Conversion Data

2.2 Input New Users

2.3 Setting Up Conversion Data

2.4 Examine Extra Points

Module 3: Basics of Google Anayltics

3.0 Basic Features

3.1 Dashboard

3.2 Shortcuts

3.3 Adding a Dashboard

3.4 Sharing Reports

3.5 Alerts

3.6 Realtime Analytics

3.7 Standard Reports


Module 4: Reports in Google Analytics

4.0 Acquisitions Intro

4.1 All Traffic Aquasitions

4.2 Acquisitions Overview

4.3 Acquisition Channels

4.4 Cross Development

4.5 All Referrals

4.6 Campaign

4.7 Keywords

4.8 Social

4.9 Webmaster Tools

Module 5: Behavioral Reports

5.0 Behavioral Reports Intro

5.1 Dimensions

5.2 Content Drilldown

5.3 Landing Pages

5.4 Exist Pages

5.5 Events

5.6 Event Flow Report

5.7 Working with Events

5.8 Site Search Report

5.9 Working Site Report

5.10 Site Search 2

5.11 Site Search 3

5.12 Behavior Flow Report

5.13 Site Speed

5.14 Using Site Speed Search

5.15 Page Timings

5.16 Speed Suggestions

5.17 User Timing Adsense

5.18 Experiments

5.19 Inpage Analytics

Module 6: Audience

6.0 Audience Reports

6.1 Location Report

6.2 Language

6.3 Behavior

6.4 Frequency Recency

6.5 Engagement Report

6.6 Technology Reports

6.7 Mobile Reporting

6.8 Demographic Report

6.9 Interests

6.10 Visitor Flow Chart

Module 7: Conversions

7.0 Intro

7.1 Funnel Visualization

7.2 Goal Flow Report

7.3 Reverse Goal Path

7.4 Goal URLs

7.5 Ecommerce Reports

7.6 Product Performance Reports

7.7 Transactions Report

7.8 Time to Purchase Report

7.9 Multi-channels Funnels Report

7.10 Assisted Conversion Report

7.11 Top Conversion Paths Report

7.12 Time, Log & Path Length Report

7.13 Attribution Report & Model Comparison Tool

7.14 Conclusion

Training Features

With eCourses4You's e-learning system, certification has never been simpler! You can be starting your IT career or taking your current IT skills to the next level in just a few short weeks. Our award winning learning system gives you all of the benefits of a live class at just a fraction of the cost.

eCourses4You’s courses include:


Expert Instructor-Led Training

eCourses4You uses only the industry’s finest instructors in the IT industry. They have a minimum of 15 years real-world experience and are subject matter experts in their fields. Unlike a live class, you can fast-forward, repeat or rewind all your lectures. This creates a personal learning experience and gives you all the benefit of hands-on training with the flexibility of doing it around your schedule 24/7.


Visual Demonstrations & Multimedia Presentations

Our courseware includes instructor-led demonstrations and visual presentations that allow students to develop their skills based on real world scenarios explained by the instructor. eCourses4You always focuses on real world scenarios and skill-set development.


Social Learning & Networking

eCourses4You has designed a world class Learning Management System (LMS) This system allows you to interact and collaborate with other students and eCourses4You employees, form study groups, engage in discussions in our NOW@ Forums, rate and “like” different courses and stay up to date with all the latest industry knowledge through our forums, student contributions and announcement features. This LMS is unmatched in the industry and makes learning fun and enjoyable.

Flash Cards & Educational Games

eCourses4You knows that education is not a one size fits all approach. Students learn in different ways through different tools. That is why we provide Flash Cards and Education Games throughout our courses. This will allow you to train in ways that keep you engaged and focused. Each course will have dozens of Flash Cards so you can sharpen your skill-sets throughout your training as well as educational games designed to make sure your retention level of the materials is extremely high.

Navigation & Controls

eCourses4You’s self-paced training programs are designed in a modular fashion to allow you the flexibility to work with expert level instruction anytime 24/7. All courses are arranged in defined sections with navigation controls allowing you to control the pace of your training. This allows students to learn at their own pace around their schedule.

System Requirements

Minimum specifications for the computer are:


Microsoft Windows XP, or later
Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)


OSX/iOS 6 or later
Modern and up to date Browser (Firefox, Chrome, Safari)

All systems:

Internet bandwidth of 1Mb or faster
Flash player or a browser with HTML5 video capabilities (We recommend Google Chrome)