Google Analytics

£449.00

Kick Start Your Career in Google Analytics Today

Did you know that you could earn up to £70,000 per annum working with Google Analytics?

Learn the most widely used website statistics services out there, Google Analytics. A detailed knowledge of Google Analytics is crucial for those working in online sales and marketing today.

Our course has been designed to give new and intermediate Google Analytics users, or anyone using the tool day-to-day, practical knowledge in what Google analytics can really offer. We will introduce some of the key features of web analytics, the interface, and all of the relevant reports. With our support, you will take a deeper look at the most useful tools and give you helpful tips and tricks we’ve learned from personal experience. By the end of the course, you’ll have gained solid and valuable skills that will help you progress on a professional level.

SKU: EC4Y0095 Categories: ,

Kick Start Your Career in Google Analytics Today

Did you know that you could earn up to £70,000 per annum working with Google Analytics?

Learn the most widely used website statistics services out there, Google Analytics. A detailed knowledge of Google Analytics is crucial for those working in online sales and marketing today.

Our course has been designed to give new and intermediate Google Analytics users, or anyone using the tool day-to-day, practical knowledge in what Google analytics can really offer. We will introduce some of the key features of web analytics, the interface, and all of the relevant reports. With our support, you will take a deeper look at the most useful tools and give you helpful tips and tricks we’ve learned from personal experience. By the end of the course, you’ll have gained solid and valuable skills that will help you progress on a professional level.

Stand out from the crowd when searching for employment

In the workplace, you will always be competing with individuals who “pad out” their CV to get interviews. Anyone can say they have mastered the Google analytics tools, but by taking this course, you will stand out from other applicants with proof of your competency. After completing the course, you will receive a certification upon completion to show you have completed this course. This will make you stand out from other applicants in job searches or competition for internal promotions.

What’s Included?

Wiki_tick  Unlimited access for 12 months
Wiki_tick  Access anywhere, any time
Wiki_tick  Fast effective training, written and designed by industry experts
Wiki_tick  Track your progress with our Learning Management System
Wiki_tick  Unlimited support
Wiki_tick  Save money, time and travel costs
Wiki_tick  Learn at your own pace and leisure
Wiki_tick  Easier to retain knowledge and revise topics than traditional methods
Wiki_tick  Exam preparation quizzes, tests and mock exams to ensure that you are 100% ready

£449.00Add to cart

Modules

Module 1: Introduction to Google Analytics

1.0 Intro Definitions Pt 1
1.1 Intro Definitions Pt 2
1.3 How Google Analytics Works

Module 2: Fundamentals of Google Analytics

2.0 Build Analytics Infrastructure

2.1 Setting Up Conversion Data

2.2 Input New Users

2.3 Setting Up Conversion Data

2.4 Examine Extra Points

Module 3: Basics of Google Anayltics

3.0 Basic Features

3.1 Dashboard

3.2 Shortcuts

3.3 Adding a Dashboard

3.4 Sharing Reports

3.5 Alerts

3.6 Realtime Analytics

3.7 Standard Reports

3.8 Views

Module 4: Reports in Google Analytics

4.0 Acquisitions Intro

4.1 All Traffic Aquasitions

4.2 Acquisitions Overview

4.3 Acquisition Channels

4.4 Cross Development

4.5 All Referrals

4.6 Campaign

4.7 Keywords

4.8 Social

4.9 Webmaster Tools

Module 5: Behavioral Reports

5.0 Behavioral Reports Intro

5.1 Dimensions

5.2 Content Drilldown

5.3 Landing Pages

5.4 Exist Pages

5.5 Events

5.6 Event Flow Report

5.7 Working with Events

5.8 Site Search Report

5.9 Working Site Report

5.10 Site Search 2

5.11 Site Search 3

5.12 Behavior Flow Report

5.13 Site Speed

5.14 Using Site Speed Search

5.15 Page Timings

5.16 Speed Suggestions

5.17 User Timing Adsense

5.18 Experiments

5.19 Inpage Analytics

Module 6: Audience

6.0 Audience Reports

6.1 Location Report

6.2 Language

6.3 Behavior

6.4 Frequency Recency

6.5 Engagement Report

6.6 Technology Reports

6.7 Mobile Reporting

6.8 Demographic Report

6.9 Interests

6.10 Visitor Flow Chart

Module 7: Conversions

7.0 Intro

7.1 Funnel Visualization

7.2 Goal Flow Report

7.3 Reverse Goal Path

7.4 Goal URLs

7.5 Ecommerce Reports

7.6 Product Performance Reports

7.7 Transactions Report

7.8 Time to Purchase Report

7.9 Multi-channels Funnels Report

7.10 Assisted Conversion Report

7.11 Top Conversion Paths Report

7.12 Time, Log & Path Length Report

7.13 Attribution Report & Model Comparison Tool

7.14 Conclusion

System Requirements

Minimum specifications for the computer are:

Windows:

Microsoft Windows XP, or later
Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)

MAC/iOS:

OSX/iOS 6 or later
Modern and up to date Browser (Firefox, Chrome, Safari)

All systems:

Internet bandwidth of 1Mb or faster
Flash player or a browser with HTML5 video capabilities (We recommend Google Chrome)