Description
Get Selling Smarter, Marketing and Sales, Building Relationships for Success in Sales, Marketing with Social Media, and Body Language: Reading Body Language as a Sales Tool in this Bundle
Selling Smarter: Explore Ways To Increase Your Average Sale
The sales industry keeps evolving, and that means you need to keep growing too! Today’s successful salespeople focus on personal efficiency, delivering more to existing customers, and customer-focused selling. You can learn these skills with this course.
In this course, you will learn why consultative and customer-focused selling are so important. You’ll also learn about the sales cycle, setting goals, ways to increase your average sale, and where to find new clients.
Marketing and Sales: Improve Your Sales And Your Company
A small marketing budget doesn’t mean you can’t meet your goals and business objectives. This course will share some creative marketing tactics that will work for any budget.
In this course, you will learn effective, low-cost, and non-cost strategies to improve sales, develop your company’s image, and build your bottom line.
Building Relationships for Success in Sales: Learn How to Create Strong Client Relationship
More than ever, people are looking to connect with others and build relationships. In order to be successful as a salesperson, you must know how to create an experience that will help you connect with your customers. This course will help you build relationships for success in sales.
This Building Relationships for Success in Sales course will teach you how to leverage customer-focused selling, identify what influences relationships, expand your communication skills, manage your body language, develop a professional handshake, and grow your network.
Marketing with Social Media: Take Your Social Media Marketing To The Next Level
Social media remains an evolving aspect of our daily lives in addition to being a part of our businesses. If you understand the basics of social media, this course will give you ways to add it to your marketing plan.
In this course, you will learn how to develop a social media marketing plan as a part of an overall marketing strategy, determine who should be on your team, and choose how you will measure what is taking place. In addition, you will learn about blogging, explore some of the major social media sites (such as LinkedIn, Twitter, and Facebook), and look at how specialty sites and social media management tools can take your social media marketing to the next level.
Body Language: Reading Body Language as a Sales Tool: Learn How To Interpret Personal Space
Body language can make or break our efforts to establish long, trusting relationships. Our body language can help to reinforce and add credibility to what we say, or it can contradict our words. This course can help you make sure your body language is sending the right message.
In this course, you will learn how to interpret personal space, gestures, facial expressions, body movements, and posture. You’ll also learn how to send the right message with body language, dress, and personal interactions.
What’s Included?
Unlimited lifetime access
Access anywhere, any time
Fast effective training, written and designed by industry experts
Track your progress with our Learning Management System
Unlimited support
Save money, time and travel costs
Learn at your own pace and leisure
Easier to retain knowledge and revise topics than traditional methods
Exam preparation quizzes, tests and mock exams to ensure that you are 100% ready
£519.00Add to basket
Modules
Course 1 – Certificate In Selling Smarter
Session 1: Course Overview
Learning Objectives
Pre-Assignment: Questions 1 to 3
Pre-Assignment: Questions 4 to 6
Session 2: Selling Skills
Essential Skills
Identifying the Skills for Success
Consultative Selling
Customer Focused Selling
Focusing on the Customer
Session 3: The Sales Cycle
The Sales Cycle
Initiate
Initiating the Sales Cycle
Cold Calling
Finding Clients
Reverse Networking
Using Reverse Networking
Build
Building Relationships
Manage
Optimize
Finding Comfort
Session 4: Framing Success
The Power of Your Mind
Exploring Your Mind
Optimism
Professionalism
Being Professional
Session 5: Setting Goals with SPIRIT!
Setting Good Goals
Creating SPIRIT Goals
Session 6: The Path to Efficiency
The Path to Efficiency
How You Manage Time
Strategies for Staying Organized
Using the Time Management Strategies
Session 7: Customer Service
Customer Service
Reasons for Buying
Client Wants and Needs
Wants and Needs
Client Requests and Impressions
Improving Your Customer Service
Session 8: Selling More
Enhancing Your Sales: Up-Selling
Enhancing Your Sales: Cross-Selling
Enhancing Your Sales: Value-Added Selling
Our Values
Perceived Value
Facts and Myths
Phases of the Value-Added Sale
Adding Value
Session 9: Ten Major Mistakes
Ten Mistakes
Ten Solutions – Mistakes 1 and 2
Ten Solutions – Mistakes 3 and 4
Ten Solutions – Mistakes 5 and 6
Ten Solutions – Mistakes 7 and 8
Ten Solutions – Mistakes 9 and 10
Our Solutions
Session 10: Finding New Clients
Finding New Clients
Looking for Clients
Networking
Roadblocks and Remedies
Our Roadblocks and Remedies
Successful Networking
Session 11: Selling Price
Selling Price
Selling Price Pros and Cons
Using the Pros and Cons
How Should You Approach Your Customers?
Session 12: Personal Action Plan
Starting Point
Where I Want to Go
How I Will Get There
Course 2 – Certificate In Marketing and Sales
Session 1: Course Overview
Learning Objectives
Pre-Assignment
Pre-Course Assessment
Session 2: Pre-Assignment Review
Pre-Assignment Review
Session 3: Defining Marketing
What is Marketing? What is Sales?
The Best Marketing
Glossary of Terms
Session 4: Recognizing Trends
Trends and Fads
Making Connections
Session 5: Doing Market Research
Why Research is Important
The Ten Questions
The Cyclical Nature of Business
Primary Research
Primary Research, Part Two
Secondary Research
Session 6: Strategies for Success
Top Ten Strategies for Success
Identifying the Strategies
Strategy Descriptions
Analyzing the Strategies
Identifying Opportunities (Part One)
Identifying Opportunities (Part Two)
Session 7: Mission Statements
The Personal Touch
Mission Statement
Sample Mission Statements
A Personal Mission Statement
Session 8: Brochures
Making Connections
Session 9: Trade Shows
Why Attend a Trade Show?
Preparing for a Trade Show
Session 10: Developing a Marketing Plan
The Ps of Marketing
Bringing it All Together
Bringing it All Together, Part Two
SWOT Analysis
Sample SWOT
A Simple Marketing Plan for Small Budgets
The Big Marketing Budget
Session 11: Increasing Business
The Basic Formulas
Making Connections
Session 13: Saying No to New Business
Saying No to New Business
Making Connections
Session 14: Advertising Myths
Advertising Myths
Creating Desire
Session 15: Networking Tips
The Right Approach
Getting to the Decision Makers
Networking Tips to Consider
Making Connections
Session 15: A Personal Action Plan
Starting Point
Where I Want to Go
How I Will Get There
Course 3 – Certificate In Building Relationships for Success in Sales
Session 1: Course Overview
Learning Objectives
Pre-Assignment
Session 2: Focusing on Your Customer
Customer Focused Selling
Minimizing Challenges
Becoming Customer Focused
Understanding Effort vs. Results
How You Fit in the Quadrants
Considering the Possibilities
Session 3: What Influences People in Forming Relationships?
Influences at Work
Appearance
Similarity
Complementarity
Reciprocity
Competence
Proximity
Exchange
The Effect of the Influences
Building Customer Connections
Building Common Ground
Session 4: Disclosure
Disclosure
Self-Awareness and the Johari Windows
Understanding the Johari Window
Building Relationships with the Johari Window
Working with the Johari Window
Session 5: How to Win Friends and Influence People
About Dale Carnegie
Discussing Carnegie’s Principles
Talking about Interests
Try to See Things from Their Point of View
Changing the View
Genuinely Like Other People
Liking Others through Common Ground
Smile
Make Them Feel Important
Remembering Names
Don’t Criticize Others
Avoid Criticizing
What’s in it for Me?
Comparing the Stories
Carnegie’s Principles
Session 6: Communication Skills for Relationship Selling
Active Listening
Responding to Feelings
Reading Cues
Demonstration Cues
Tips for Becoming a Better Listener
Asking Questions
Using Open Questions
Creating Customer Focused Questions
Good Listeners
Session 7: Non-Verbal Messages
Non-Verbal Messages
Managing Your Messages
Voice
Qualities of a Good Voice
Session 8: Managing the Mingling
Understanding Networking
Tips for Remembering Names
Session 9: The Handshake
The Handshake
Improving Your Handshake
Tips for Success
Business Card Etiquette
Session 10: Small Talk
Small Talk
Making Small Talk
Starting Conversations
Small Talk Tips
Exit Lines
Creating Exit Lines
Session 11: Networking
Organizing Your Network
Networking Tips
Wise Words
Revisiting the Pre-Assignment
John and Jane
Questions for Reflection
Our Thoughts
Session 12: Personal Development
Personal Action Plan
Achieving My Goals
Course 4 – Certificate In Marketing with Social Media
Session 1: Course Overview
Learning Objectives
Important Note
Pre-Assignment
Session 2: Getting Started
What is Social Media
Pre-Assignment Review
Session 3: Understanding the Marketing Mix
The Five Ps and Social Media
Product
Price
Place
Promotion
Packaging
Exercise Your Muscle
Session 4: Developing a Social Media Plan
Things to Think About
Stretch
Build a Community
Watch Out for Social Media Experts
Be There
Find Your Customers
Be a Person
Follow Others
Utilization Guidelines
Expanding Your Digital Presence
Social Media Plan Worksheet
Basic Information
Campaign Budget
Campaign Objectives
Competitive Analysis
Important Notes
Whats the Value
Cost Per Lead
Session 5: Building Your Social Media Team
Building the Team
Making Connections
The Community
Session 6: Using Social Media to Build Internal Communities
Internal Communities
Options for Internal Communities
Make it Work
Session 7: Analyzing Your Impact with Metrics
Useful Metrics
Understanding Metrics
Timing is Everything
Timing Tips
Target Market Worksheet
Session 8: Keeping on Top of the Trends
The Times are A-Changing
Case Study Google+
Making Connections
Session 9: Damage Control
Thats Not Good!
What It Means For You
Case Study United Breaks Guitars
Get Smart
Session 10: Using Facebook
Getting Started
First Steps
Next Steps
Due Diligence
Now You Can!
Building Your Community
Taking it Further
Making Connections
Session 11: Using LinkedIn
LinkedIn Essentials
Setting Up Your Account
Connecting to Others
Using Groups
Session 12: Using Twitter
Tweeting
Getting Started with Twitter
Hashtags
Re-Tweets
Your Name
Making it Memorable
Using Lists
Session 13: Building a Blog
To Blog or Not To Blog
Blogging Basics
Blog Rules
Help People Find You
What Will I Write About
Planning Your Blog
Vlogs and YouTube
Session 14: Using Specialty Sites
Introduction
Yammer
Pinterest
SnapGuide
Staying in the Loop
Session 15: Using Social Media Management Tools
Introduction
TweetDeck
HootSuite
Posterous
Salesforce Radian6
Session 16: Launching Your Plan
Pulling Everything Together
Preparing for Delivery or Upgrade
Session 17: A Personal Action Plan
Starting Point
Where I Want to Go
How I Will Get There
Course 5 – Certificate In Body Language: Reading Body Language as a Sales Tool
Session 1: Course Overview
Learning Objectives
Pre-Assignment
Pre-Course Assessment
Session 2: Body Language
Making the Grade
Looking into Ourselves
Session 3: Give Me Some Space!
Space Issues
Session 4: What’s Your Face Saying?
Smiles Say It All
Head Games
Micro Expressions
Tips to Try
The Eyes Have It
The Eyesbrows Have It Too
Session 5: What’s Your Body Saying?
Speaking with Your Hands
The Truth Plane
Tip
Getting a Leg Up
Tools of the Trade
Session 6: Pre-Assignment Review
Review
Who Looks Really Engaged?
Who Looks Tired?
Who Looks Rushed?
Who Looks Neutral?
Putting it Together
Session 7: Mirroring and Leading
Creating Relationships
Introduction
Matching and Mirroring
Pacing
Scenario One
Scenario Two
Leading
Session 8: Monitoring Your Posture
Looking at Your Posture
Working on Your Posture
Session 9: Dressing Up
What Should I Wear?
Shoes
Sleeve Length
Observe
Buttons
Ironing
Session 10: Shaking Hands
Introduction
Degree of Firmness
Dryness of Hand
Depth of Grip
Duration of Grip
Eye Contact
Notes
Session 11: How Are You Doing?
Making Connections
Scenario B
Scenario C
Scenario D
Session 12: A Personal Action Plan
Starting Point
Where I Want to Go
How I Will Get There