Marketing is about getting your business known and building your position within the marketplace. This course will show you how small businesses can leverage traditional marketing tools to grow their presence, increase results, and meet business goals.
This course will teach you how marketing is different for small businesses, elements of a successful marketing message, what the marketing cycle looks like, how to build a marketing plan with the five P’s, how to market with social media, and how to create a marketing budget. You will also explore over 100 strategies and consider which ones are right for your small business.
Only 6 to 8 hours of study is required per course.
Recognition & Accreditation
These courses are internationally recognized and accredited by the International Association of Online Training Standards (IAOTS). The courses offered by e-Courses4You are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. e-Courses4You is committed to high completion rates and therefore 100% student satisfaction.
What The Course Will Teach You:
- Marketing For Small Business
- Elements Of A Successful Marketing Message
- The Marketing Cycle In Small Business
- Identifying Marketing Strategies
- Implementing Your Plan
- Much more...
Units Of Study
Marketing for Small Businesses: Explore Strategies For Your Small Business
Only 6 to 8 hours of study is required per course.
Session 1: Course Overview
Session 2: Marketing For Small Business
Defining Marketing In The Small Business Context
Marketing And Sales
The Best Marketing
Glossary Of Terms
Standing Out From The Crowd
Session 3: Elements Of A Successful Marketing Message
Building The Relationship
Find Common Ground
Use Direct Language And Deliver A Message That Is Clear, Calm, And Direct
Factual Descriptions And Relevant Details Are More Likely To Be Heard
Use Repetition Respectfully To Keep Things On Track
Body Language Says It All
Influence And Persuasion
Consistency And Commitment
Testing And Revising
Session 4: The Marketing Cycle In Small Business
Stage One: Consumer And Market Analysis
What Do They Need?
Who Is Buying And Who Is Using Our Product?
What Is The Buying Process?
Sample Buying Process
How Can I Leverage Segmentation?
How Can I Leverage Segmentation? Part Two
Stage Two: Analyzing The Competition And Yourself
Stage Three: Analyzing Distribution Channels
Stage Four: Creating A Marketing Plan
Price, Part One
Price, Part Two
Price, Part Three
Bringing It All Together
Session 5: Identifying Marketing Strategies
Key Marketing Strategies For Small Businesses
Getting The Most Bang For Your Buck
Top Ten Strategies For Success
Identifying The Strategies
A Simple Marketing Plan For Small Budgets
Session 6: Implementing Your Plan
What Is A Marketing Budget?
Crashing Your Own Budget
Four Rules For Establishing Your Budget
Managing Your Budget
Know Your Accruals, Part One
Know Your Accruals, Part Two
Stage Five: Implementing And Evaluating
Stage Six: Reviewing And Revising
Adapting And Evolving
Session 7: Internet Marketing Basics
What It Looks Like
Sample Site Structure
Web Design And Development
Using Social Media
Search Engine Optimization (SEO)
A Cautionary Note
Distribution Services, Part One
Distribution Services, Part Two
Keep It Rich
What Is SEO?
Spiders, Crawlers, Bots (Or Robots)
Natural And Organic Searches
How It Works
Leveraging Social Media
Build A Community
Watch Out For Social Media Experts
Find Your Customers
Be A Person
Session 8: A Personal Action Plan
Where I Want To Go
How I Will Get There
With eCourses4You's e-learning system, certification has never been simpler! You can be starting your IT career or taking your current IT skills to the next level in just a few short weeks. Our award winning learning system gives you all of the benefits of a live class at just a fraction of the cost.
eCourses4You’s courses include:
Expert Instructor-Led Training
eCourses4You uses only the industry’s finest instructors in the IT industry. They have a minimum of 15 years real-world experience and are subject matter experts in their fields. Unlike a live class, you can fast-forward, repeat or rewind all your lectures. This creates a personal learning experience and gives you all the benefit of hands-on training with the flexibility of doing it around your schedule 24/7.
Visual Demonstrations & Multimedia Presentations
Our courseware includes instructor-led demonstrations and visual presentations that allow students to develop their skills based on real world scenarios explained by the instructor. eCourses4You always focuses on real world scenarios and skill-set development.
Quizzes & Exam Simulators
eCourses4You’s custom practice exams prepare you for your exams differently and more effectively than the traditional exam preps on the market. You will have practice quizzes after each module to ensure you are confident on the topic you have completed before proceeding.
This will allow you to gauge your effectiveness before moving to the next module in your course. eCourses4You Courses also include practice exams designed to replicate and mirror the environment in the testing center. These exams are on average 100 questions to ensure you are 100% prepared before taking your certification exam.
Social Learning & Networking
Flash Cards & Educational Games
Navigation & Controls
Minimum specifications for the computer are:
Microsoft Windows XP, or later
Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)
OSX/iOS 6 or later
Modern and up to date Browser (Firefox, Chrome, Safari)
Internet bandwidth of 1Mb or faster
Flash player or a browser with HTML5 video capabilities (We recommend Google Chrome)