courseMarketing for Small Businesses: Explore Strategies For Your Small Business

Marketing is about getting your business known and building your position within the marketplace. This course will show you how small businesses can leverage traditional marketing tools to grow their presence, increase results, and meet business goals.

This course will teach you how marketing is different for small businesses, elements of a successful marketing message, what the marketing cycle looks like, how to build a marketing plan with the five P’s, how to market with social media, and how to create a marketing budget. You will also explore over 100 strategies and consider which ones are right for your small business.

Only 6 to 8 hours of study is required per course.

Recognition & Accreditation

These courses are internationally recognized and accredited by the International Association of Online Training Standards (IAOTS). The courses offered by e-Courses4You are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. e-Courses4You is committed to high completion rates and therefore 100% student satisfaction.


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What's Included

Wiki_tick  Unlimited lifetime access

Wiki_tick  Access anywhere, any time

Wiki_tick  Fast effective training, written and designed by industry experts

Wiki_tick  Unlimited support

Wiki_tick  Save money, time and travel costs

Wiki_tick  Learn at your own pace and leisure

Wiki_tick  Easier to retain knowledge and revise topics than traditional methods

What The Course Will Teach You:

  • Marketing For Small Business
  • Elements Of A Successful Marketing Message
  • The Marketing Cycle In Small Business
  • Identifying Marketing Strategies
  • Implementing Your Plan
  • Much more...

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Units Of Study

Marketing for Small Businesses: Explore Strategies For Your Small Business

Only 6 to 8 hours of study is required per course.

Session 1: Course Overview

Learning Objectives

Session 2: Marketing For Small Business

Defining Marketing In The Small Business Context
Marketing And Sales
The Best Marketing
Glossary Of Terms
Standing Out From The Crowd
Pre-Assignment Review

Session 3: Elements Of A Successful Marketing Message

Your USP
Making Connections
Building The Relationship
Find Common Ground
Use Direct Language And Deliver A Message That Is Clear, Calm, And Direct
Factual Descriptions And Relevant Details Are More Likely To Be Heard
Use Repetition Respectfully To Keep Things On Track
Body Language Says It All
Influence And Persuasion
Consistency And Commitment
Social Evidence
Testing And Revising

Session 4: The Marketing Cycle In Small Business

Marketing Essentials
Stage One: Consumer And Market Analysis
What Do They Need?
Who Is Buying And Who Is Using Our Product?
What Is The Buying Process?
Sample Buying Process
How Can I Leverage Segmentation?
How Can I Leverage Segmentation? Part Two
Stage Two: Analyzing The Competition And Yourself
SWOT Analysis
Next Steps
Stage Three: Analyzing Distribution Channels
Sample Configuration
Making Connections
Stage Four: Creating A Marketing Plan
Price, Part One
Price, Part Two
Price, Part Three
Bringing It All Together
Key Considerations
Making Connections

Session 5: Identifying Marketing Strategies

Key Marketing Strategies For Small Businesses
Getting The Most Bang For Your Buck
Key Strategies
Making Connections
Top Ten Strategies For Success
Identifying The Strategies
Identifying Opportunities
A Simple Marketing Plan For Small Budgets

Session 6: Implementing Your Plan

What Is A Marketing Budget?
Crashing Your Own Budget
Four Rules For Establishing Your Budget
Managing Your Budget
Know Your Accruals, Part One
Know Your Accruals, Part Two
Stage Five: Implementing And Evaluating
Making Connections
Stage Six: Reviewing And Revising
Adapting And Evolving
Case Study

Session 7: Internet Marketing Basics

What It Looks Like
Sample Site Structure
Making Connections
Popular Strategies
Web Design And Development
Affiliate Programs
E-Mail Marketing
Using Social Media
Search Engine Optimization (SEO)
Sharing Messages
Building Community
Considering Videos
Be Remarkable!
E-Mail Marketing
A Cautionary Note
Distribution Services, Part One
Distribution Services, Part Two
Keep It Rich
What Is SEO?
Spiders, Crawlers, Bots (Or Robots)
Natural And Organic Searches
Paid Searches
URL Basics
How It Works
Leveraging Social Media
Build A Community
Watch Out For Social Media Experts
Be There
Find Your Customers
Be A Person
Follow Others

Session 8: A Personal Action Plan

Starting Point
Where I Want To Go
How I Will Get There

Training Features

With eCourses4You's e-learning system, certification has never been simpler! You can be starting your IT career or taking your current IT skills to the next level in just a few short weeks. Our award winning learning system gives you all of the benefits of a live class at just a fraction of the cost.

eCourses4You’s courses include:


Expert Instructor-Led Training

eCourses4You uses only the industry’s finest instructors in the IT industry. They have a minimum of 15 years real-world experience and are subject matter experts in their fields. Unlike a live class, you can fast-forward, repeat or rewind all your lectures. This creates a personal learning experience and gives you all the benefit of hands-on training with the flexibility of doing it around your schedule 24/7.


Visual Demonstrations & Multimedia Presentations

Our courseware includes instructor-led demonstrations and visual presentations that allow students to develop their skills based on real world scenarios explained by the instructor. eCourses4You always focuses on real world scenarios and skill-set development.


Quizzes & Exam Simulators

eCourses4You’s custom practice exams prepare you for your exams differently and more effectively than the traditional exam preps on the market. You will have practice quizzes after each module to ensure you are confident on the topic you have completed before proceeding.

This will allow you to gauge your effectiveness before moving to the next module in your course. eCourses4You Courses also include practice exams designed to replicate and mirror the environment in the testing center. These exams are on average 100 questions to ensure you are 100% prepared before taking your certification exam.


Social Learning & Networking

eCourses4You has designed a world class Learning Management System (LMS) This system allows you to interact and collaborate with other students and eCourses4You employees, form study groups, engage in discussions in our NOW@ Forums, rate and “like” different courses and stay up to date with all the latest industry knowledge through our forums, student contributions and announcement features. This LMS is unmatched in the industry and makes learning fun and enjoyable.

Flash Cards & Educational Games

eCourses4You knows that education is not a one size fits all approach. Students learn in different ways through different tools. That is why we provide Flash Cards and Education Games throughout our courses. This will allow you to train in ways that keep you engaged and focused. Each course will have dozens of Flash Cards so you can sharpen your skill-sets throughout your training as well as educational games designed to make sure your retention level of the materials is extremely high.

Navigation & Controls

eCourses4You’s self-paced training programs are designed in a modular fashion to allow you the flexibility to work with expert level instruction anytime 24/7. All courses are arranged in defined sections with navigation controls allowing you to control the pace of your training. This allows students to learn at their own pace around their schedule.

System Requirements

Minimum specifications for the computer are:


Microsoft Windows XP, or later
Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)


OSX/iOS 6 or later
Modern and up to date Browser (Firefox, Chrome, Safari)

All systems:

Internet bandwidth of 1Mb or faster
Flash player or a browser with HTML5 video capabilities (We recommend Google Chrome)