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Online Marketing: Crowdsourcing, Google Adwords & Internet Research Training Bundle, 5 Courses

£339.00 £18.79

Get Kickstarting Your Business with Crowdsourcing, Conducting Accurate Internet Research, Creating a Google AdWords Campaign, Basic Internet Marketing and Marketing for Small Businesses in this Bundle

1. Kickstarting Your Business with Crowdsourcing: Leverage Crowdsourcing To Kickstart You Business’ Growth

Today’s fast-paced marketplace demands that businesses think fast. Crowdsourcing can help all types of businesses keep on top of trends and stay competitive.

This course will show you how to leverage all types of crowdsourcing (including microwork, macrowork, crowdvoting, crowdcontests, crowdwisdom, and crowdfunding) to kickstart your business’ growth.

2. Conducting Accurate Internet Research: Learn the Basics on how to Conduct an Accurate Internet Research

We’ve all used the Internet to search for the answer to a question we might have. The question could be as simple as “Who won last night’s ball game?” or an in-depth query for our university research paper. This course provides a road map for searching the Web without getting lost, sidetracked, or getting the wrong information. It provides simple tips and examples and points us in the right direction.

This Conducting Accurate Internet Research course is going to provide you with the skills you will need to get the most of an Internet search. You will learn where to look for information, how to find it, and the types of information that you can, and cannot, find online. It looks at the surface web and then takes you further in your searching skills to the deep web.

3. Creating a Google AdWords Campaign: Learn How Google AdWords Work

Many companies advertise with pay per click Internet ads. This course focuses on the largest machine available: Google AdWords.

In this one-day course, you will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWord budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success.

4. Basic Internet Marketing: Learn How To Market Online

If your customers on the Internet, then you should be too. This course will show you where to start. It is ideal for business owners and people new to marketing who want to learn the basics of Internet marketing.

In this course, you will learn how to market online, where your target market is, and what results you are getting. You will also learn about search engine optimization, e-mail campaigns, pay per click advertising, and more.

5. Marketing for Small Businesses: Explore 100 Strategies For Your Small Business

Marketing is about getting your business known and building your position within the marketplace. This course will show you how small businesses can leverage traditional marketing tools to grow their presence, increase results, and meet business goals.

This course will teach you how marketing is different for small businesses, elements of a successful marketing message, what the marketing cycle looks like, how to build a marketing plan with the five P’s, how to market with social media, and how to create a marketing budget. You will also explore over 100 strategies and consider which ones are right for your small business.

What’s Included?

Wiki_tick  Unlimited  lifetime access
Wiki_tick  Access anywhere, any time
Wiki_tick  Fast effective training, written and designed by industry experts
Wiki_tick  Track your progress with our Learning Management System
Wiki_tick  Unlimited support
Wiki_tick  Save money, time and travel costs
Wiki_tick  Learn at your own pace and leisure
Wiki_tick  Easier to retain knowledge and revise topics than traditional methods
Wiki_tick  Exam preparation quizzes, tests and mock exams to ensure that you are 100% ready

£339.00 £18.79Add to cart

Modules

Certificate In Kickstarting Your Business with Crowdsourcing Online Course

Session 1: Course Overview

Learning Objectives
Pre-Assignment: Instructions
Pre-Assignment: Crowdsourcing Terms
Pre-Assignment: Crowdsourcing Types

Session 2: What Is Crowdsourcing?

What Crowdsourcing Is and Where It Came From
A Brief History
Pre-Assignment Review
The Business Value of Crowdsourcing, Part One
Is Crowdsourcing Right For You?
When Crowdsourcing Isnt Right
The Reliability Problem

Session 3: The Crowdsourcing Process

Process Overview
Looking at the Stages

Session 4: Choosing Your Crowdsourcing Platform

Identifying the Options
Popular Platforms
Checking Out the Sites
Site Two
Site Three

Session 5: Types of Crowdsourcing

About Crowdvoting and Crowdcontests
Case Studies
Microwork and Macrowork
What is Microwork?
Advantages and Disadvantages
Crowdsearching
Case Studies
Microwork and Macrowork as a Hobby
Crowdwisdom
Case Studies
About Crowdfunding
Case Studies
Case Study
Case Study Answers

Session 6: Social Media and Crowdsourcing

Using Social Media to Crowdsource

Session 7: Engaging the Crowd

Its All About the Crowd

Session 8: Test Driving

Test Driving
Our Top Tips

A Personal Action Plan

Starting Point
Where I Want to Go
How I Will Get There

Certificate In Conducting Accurate Internet Research Online Course

Session 1: Course Overview

Learning Objectives
Pre-Assignment

Session 2: Creating A Search Plan

Key Elements Of A Search Plan, Part One
Key Elements Of A Search Plan, Part Two
Making Connections
Expanding The Question
Where Am I Going To Find The Answers?
How Deep Should I Go?
Getting Focused

Session 3: Searching The Surface Web

What Is A Search Engine?
How Search Engines Work
Metasearch Engines
Graphic Search Engines
Specialized Search Engines
Building A Keyword List
Sample Search
Making Connections
Step-By-Step Searching Guide, Part One
Step-By-Step Searching Guide, Part Two
Step-By-Step Searching Guide, Part Three
Step-By-Step Searching Guide, Part Four
Step-By-Step Searching Guide, Part Five
Step-By-Step Searching Guide, Part Six
Step-By-Step Searching Guide, Part Seven
Step-By-Step Searching Guide, Part Eight
Performing An Advanced Search, Part One
Performing An Advanced Search, Part Two
Using Advanced Search Tools, Part One
Using Advanced Search Tools, Part Two
Overview Of The Options
About Boolean Operators
Searching For Quick Facts
Weather
Stock Information
Movie Information
Word Tools
Flight Information
Internet Scavenger Hunt
Debrief

Session 4: Diving Into The Deep Web

About The Deep Web
Searching The Deep Web
Making Connections

Session 5: Searching For Multimedia

Search Techniques
Searching For Images, Part One
Searching For Images, Part Two
Searching For Images, Part Three
Searching For Images, Part Four
Searching For Audio And Videos
Making Connections

Session 6: Assessing Research Sites

Analyzing Your Sources
About Top-Level Domains
About Wikipedia
Making Connections
Checking Your Facts
Understanding Primary And Secondary Sources
Double-Check Your Facts
Check Out The Site
Identify Advertisements

Session 7: Staying Organized With Research Tools

Understanding The Options
Organizing Information
Microsoft OneNote
Evernote
Zotero
CiteULike
EasyBib
Advanced Software Packages

Session 8: Citing Sources

Don’t Plagiarize!
Information To Gather
Documentation Styles
Sample Citations

Session 9: A Personal Action Plan

Starting Point
Where I Want To Go
How I Will Get There

Certificate In Creating a Google AdWords Campaign Online Course

Session 1: Course Overview

Learning Objectives
Pre-Assignment

Session 2: Understanding AdWords Lingo

First Up, SEO
Getting To Know The Terms
How It Works
Pre-Assignment Review
AdWords Defined
Required Elements For An AdWords Campaign
How PPC Works
Making Connections

Session 3: Creating An AdWords Strategy

Planning
Research Your Market
Accessing The Keyword Tool
Using The Keyword Tool
Define Your Ideal Customer
Choosing Keywords
Bull’s-Eye Keywords
Test Run
Take Two!
Getting Good With Keywords
Phrase Matches
Exact Matches
Modified Broad Matches
Long Tail And Short Tail
Understanding Ad Groups
Sample Plan
Next Steps
Sample Keywords List
Remove Clutter

Session 4: Creating A PPC Campaign

Setting Your PPC Budget
Making Connections
What Is The Quality Score
Quality Score Breakdown
Increasing Your Score

Session 5: Designing Your Ads

Choosing Your Language
The Purpose Of Your Ad
Persuasive Techniques
Predictability
Reciprocation
Consistency And Commitment
Social Evidence
Authority
Liking
Scarcity
Self-Interest
Keeping Your Eyes Open
Structuring Your Ad

Session 6: Looking At Success

Understanding Key Metrics
Conversion Rates
Conversion Rates
Higher Clickthrough Rates (CTR) Help
Cost Per Action Bidding
Setting Up Split Tests
Using Google’s Display Network (GDN)
Why Do You Need To Know About GDN
When To Ask For Help
To Be Continued
Case Study AdWords Express

Session 7: Personal Action Plan

Starting Point
Where I Want To Go
How I Will Get There

 

Certificate In Basic Internet Marketing Online Course

Session 1: Course Overview

Learning Objectives
Pre-Assignment
Internet Marketing Plan Worksheet
Pre-Course Assessment

Session 2: What Is Internet Marketing?

What It Looks Like
Sample Site Structure
Making Connections
Popular Strategies
Web Design And Development
Affiliate Programs
E-Mail Marketing
Using Social Media
Search Engine Optimization (SEO)

Session 3: Creating An Internet Marketing Plan

Leveraging What You Already Have
The Marketing Cycle
Making Our Way Through The Marketing Process
Stage Two: Analyzing The Competition And Yourself
Stage Three: Analyzing Distribution Channels
Stage Four: Creating A Marketing Plan
Stages Five And Six: Implement, Evaluate, Review, And Revise

Session 4: Extending Your Influence

Sharing Messages
Understanding Community
Making Connections
Making It Real
Making It Real

Session 5: E-Mail Marketing

You Can Do It!
A Cautionary Note
Using A Distribution Service
Getting Your Message Out
Distribution Services, Part Two
Keep It Rich

Session 6: Search Engine Optimization (SEO)

What Is SEO?
Understanding Search
Natural And Organic Searches
Paid Searches
What Is A URL?
About Pinging
The Search Engines
Bing
Yahoo
Google
Alternative Search
Making Connections
Optimizing Keywords
Keywords, Search Terms, And Tags
Metatags
Source Code Sample
Tips And Tricks
Making Connections
Working With Others
Making Connections
Monitoring Search Engine Ranking
Improving Traffic

Session 7: Advertising Online

What Is Advertising?
Understanding Pay Per Click Ads
More About Pay Per Click Ads
What Service Should I Use?
Set Up An Account
Choose Keywords
Write Your Ad
Set The Limits
Making Commitments

Session 8: A Personal Action Plan

Starting Point
Where I Want To Go
How I Will Get There

 

Certificate In Marketing for Small Businesses Online Course

Session 1: Course Overview

Learning Objectives
Pre-Assignment

Session 2: Marketing For Small Business

Defining Marketing In The Small Business Context
Marketing And Sales
The Best Marketing
Glossary Of Terms
Standing Out From The Crowd
Pre-Assignment Review

Session 3: Elements Of A Successful Marketing Message

Your USP
Making Connections
Building The Relationship
Find Common Ground
Use Direct Language And Deliver A Message That Is Clear, Calm, And Direct
Factual Descriptions And Relevant Details Are More Likely To Be Heard
Use Repetition Respectfully To Keep Things On Track
Body Language Says It All
Influence And Persuasion
Predictability
Reciprocation
Consistency And Commitment
Social Evidence
Authority
Liking
Scarcity
Self-Interest
Testing And Revising

Session 4: The Marketing Cycle In Small Business

Marketing Essentials
Stage One: Consumer And Market Analysis
What Do They Need?
Who Is Buying And Who Is Using Our Product?
What Is The Buying Process?
Sample Buying Process
How Can I Leverage Segmentation?
How Can I Leverage Segmentation? Part Two
Stage Two: Analyzing The Competition And Yourself
SWOT Analysis
Next Steps
Stage Three: Analyzing Distribution Channels
Sample Configuration
Making Connections
Stage Four: Creating A Marketing Plan
Place
Price, Part One
Price, Part Two
Price, Part Three
Promotion
Packaging
Bringing It All Together
Key Considerations
Remember!
Making Connections

Session 5: Identifying Marketing Strategies

Key Marketing Strategies For Small Businesses
Getting The Most Bang For Your Buck
Key Strategies
Making Connections
Top Ten Strategies For Success
Identifying The Strategies
Identifying Opportunities
A Simple Marketing Plan For Small Budgets

Session 6: Implementing Your Plan

What Is A Marketing Budget?
Crashing Your Own Budget
Four Rules For Establishing Your Budget
Managing Your Budget
Know Your Accruals, Part One
Know Your Accruals, Part Two
Stage Five: Implementing And Evaluating
Making Connections
Stage Six: Reviewing And Revising
Adapting And Evolving
Case Study

Session 7: Internet Marketing Basics

What It Looks Like
Sample Site Structure
Making Connections
Popular Strategies
Web Design And Development
Affiliate Programs
E-Mail Marketing
Using Social Media
Search Engine Optimization (SEO)
Sharing Messages
Building Community
Considering Videos
Be Remarkable!
E-Mail Marketing
A Cautionary Note
Distribution Services, Part One
Distribution Services, Part Two
Keep It Rich
What Is SEO?
Spiders, Crawlers, Bots (Or Robots)
Natural And Organic Searches
Paid Searches
URL Basics
How It Works
Pinging
Leveraging Social Media
Stretch
Build A Community
Watch Out For Social Media Experts
Be There
Find Your Customers
Be A Person
Follow Others

Session 8: A Personal Action Plan

Starting Point
Where I Want To Go
How I Will Get There

System Requirements

Minimum specifications for the computer are:

Windows:

Microsoft Windows XP, or later
Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)

MAC/iOS:

OSX/iOS 6 or later
Modern and up to date Browser (Firefox, Chrome, Safari)

All systems:

Internet bandwidth of 1Mb or faster
Flash player or a browser with HTML5 video capabilities (We recommend Google Chrome)