Understanding & How to Create Google Adwords Campaign Training 5 Course Bundle

£429.00 £18.79

Get Creating a Google AdWords Campaign, Basic Internet Marketing, Conducting Accurate Internet Research, Research Skills, Marketing with Social Media in this Bundle

SKU: EC4Y0144 Categories: , ,

Get Creating a Google AdWords Campaign, Basic Internet Marketing, Conducting Accurate Internet Research, Research Skills, Marketing with Social Media in this Bundle

Creating a Google AdWords Campaign: Learn How Google AdWords Work

Many companies advertise with pay per click Internet ads. This course focuses on the largest machine available: Google AdWords.

In this one-day course, you will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWord budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success.

Basic Internet Marketing: Learn How To Market Online

If your customers on the Internet, then you should be too. This course will show you where to start. It is ideal for business owners and people new to marketing who want to learn the basics of Internet marketing.

In this course, you will learn how to market online, where your target market is, and what results you are getting. You will also learn about search engine optimization, e-mail campaigns, pay per click advertising, and more.

Conducting Accurate Internet Research: Learn the Basics on how to Conduct an Accurate Internet Research

We’ve all used the Internet to search for the answer to a question we might have. The question could be as simple as “Who won last night’s ball game?” or an in-depth query for our university research paper. This course provides a road map for searching the Web without getting lost, sidetracked, or getting the wrong information. It provides simple tips and examples and points us in the right direction.

This Conducting Accurate Internet Research course is going to provide you with the skills you will need to get the most of an Internet search. You will learn where to look for information, how to find it, and the types of information that you can, and cannot, find online. It looks at the surface web and then takes you further in your searching skills to the deep web.

Research Skills: Learn The Basics Of Research Skills

It can be hard to know where to find good information that you can trust. This course will teach you how to research any topic using a number of different tools.

In this course, you will learn basic research skills, such as reading, memory recall, and note-taking. You will also learn how to create different kinds of outlines for different stages of your project, and how to move from the outline to writing, editing, and polishing. As well, you’ll learn how to find information using the library’s Dewey Decimal System, journals, and the Internet.

Marketing with Social Media: Take Your Social Media Marketing To The Next Level

Social media remains an evolving aspect of our daily lives in addition to being a part of our businesses. If you understand the basics of social media, this course will give you ways to add it to your marketing plan.

In this course, you will learn how to develop a social media marketing plan as a part of an overall marketing strategy, determine who should be on your team, and choose how you will measure what is taking place. In addition, you will learn about blogging, explore some of the major social media sites (such as LinkedIn, Twitter, and Facebook), and look at how specialty sites and social media management tools can take your social media marketing to the next level.

What’s Included?

Wiki_tick  Unlimited access for 12 months
Wiki_tick  Access anywhere, any time
Wiki_tick  Fast effective training, written and designed by industry experts
Wiki_tick  Track your progress with our Learning Management System
Wiki_tick  Unlimited support
Wiki_tick  Save money, time and travel costs
Wiki_tick  Learn at your own pace and leisure
Wiki_tick  Easier to retain knowledge and revise topics than traditional methods
Wiki_tick  Exam preparation quizzes, tests and mock exams to ensure that you are 100% ready

£429.00 £18.79Add to cart


Course 1 – Certificate in Creating a Google AdWords Campaign

Session 1: Course Overview

Learning Objectives

Session 2: Understanding AdWords Lingo

First Up, SEO
Getting To Know The Terms
How It Works
Pre-Assignment Review
AdWords Defined
Required Elements for an AdWords Campaign
How PPC Works
Making Connections

Session 3: Creating an AdWords Strategy

Research Your Market
Accessing the Keyword Tool
Using the Keyword Tool
Define Your Ideal Customer
Choosing Keywords
Bull’s-Eye Keywords
Test Run
Take Two!
Getting Good with Keywords
Phrase Matches
Exact Matches
Modified Broad Matches
Long Tail and Short Tail
Understanding Ad Groups
Sample Plan
Next Steps
Sample Keywords List
Remove Clutter

Session 4: Creating a PPC Campaign

Setting Your PPC Budget
Making Connections
What is the Quality Score
Quality Score Breakdown
Increasing Your Score

Session 5: Designing Your Ads

Choosing Your Language
The Purpose of Your Ad
Persuasive Techniques
Consistency and Commitment
Social Evidence
Keeping Your Eyes Open
Structuring Your Ad

Session 6: Looking at Success

Understanding Key Metrics
Conversion Rates
Conversion Rates
Higher Clickthrough Rates (CTR) Help
Cost Per Action Bidding
Setting Up Split Tests
Using Google’s Display Network (GDN)
Why Do You Need To Know About GDN
When to Ask for Help
To Be Continued
Case Study AdWords Express

Session 7: Personal Action Plan

Starting Point
Where I Want To Go
How I Will Get There

Course 2 – Certificate in Basic Internet Marketing

Session 1: Course Overview

Learning Objectives
Internet Marketing Plan Worksheet
Pre-Course Assessment

Session 2: What is Internet Marketing?

What it Looks Like
Sample Site Structure
Making Connections
Popular Strategies
Web Design and Development
Affiliate Programs
E-mail Marketing
Using Social Media
Search Engine Optimization (SEO)

Session 3: Creating an Internet Marketing Plan

Leveraging What You Already Have
The Marketing Cycle
Making Our Way through the Marketing Process
Stage Two: Analyzing the Competition and Yourself
Stage Three: Analyzing Distribution Channels
Stage Four: Creating a Marketing Plan
Stages Five and Six: Implement, Evaluate, Review, and Revise

Session 4: Extending Your Influence

Sharing Messages
Understanding Community
Making Connections
Making it Real
Making it Real

Session 5: E-mail Marketing

You Can Do It!
A Cautionary Note
Using a Distribution Service
Getting Your Message Out
Distribution Services, Part Two
Keep it Rich

Session 6: Search Engine Optimization (SEO)

What is SEO?
Understanding Search
Natural and Organic Searches
Paid Searches
What is a URL?
About Pinging
The Search Engines
Alternative Search
Making Connections
Optimizing Keywords
Keywords, Search Terms, and Tags
Source Code Sample
Tips and Tricks
Making Connections
Working With Others
Making Connections
Monitoring Search Engine Ranking
Improving Traffic

Session 7: Advertising Online

What is Advertising?
Understanding Pay Per Click Ads
More About Pay Per Click Ads
What Service Should I Use?
Set Up an Account
Choose Keywords
Write Your Ad
Set the Limits
Making Commitments

Session 8: A Personal Action Plan

Starting Point
Where I Want to Go
How I Will Get There

Course 3 – Certificate in Conducting Accurate Internet Research

Session 1: Course Overview

Learning Objectives

Session 2: Creating a Search Plan

Key Elements of a Search Plan, Part One
Key Elements of a Search Plan, Part Two
Making Connections
Expanding the Question
Where Am I Going to Find the Answers?
How Deep Should I Go?
Getting Focused

Session 3: Searching the Surface Web

What is a Search Engine?
How Search Engines Work
Metasearch Engines
Graphic Search Engines
Specialized Search Engines
Building a Keyword List
Sample Search
Making Connections
Step-By-Step Searching Guide, Part One
Step-By-Step Searching Guide, Part Two
Step-By-Step Searching Guide, Part Three
Step-By-Step Searching Guide, Part Four
Step-By-Step Searching Guide, Part Five
Step-By-Step Searching Guide, Part Six
Step-By-Step Searching Guide, Part Seven
Step-By-Step Searching Guide, Part Eight
Performing an Advanced Search, Part One
Performing an Advanced Search, Part Two
Using Advanced Search Tools, Part One
Using Advanced Search Tools, Part Two
Overview of the Options
About Boolean Operators
Searching for Quick Facts
Stock Information
Movie Information
Word Tools
Flight Information
Internet Scavenger Hunt

Session 4: Diving Into the Deep Web

About the Deep Web
Searching the Deep Web
Making Connections

Session 5: Searching for Multimedia

Search Techniques
Searching for Images, Part One
Searching for Images, Part Two
Searching for Images, Part Three
Searching for Images, Part Four
Searching for Audio and Videos
Making Connections

Session 6: Assessing Research Sites

Analyzing Your Sources
About Top-Level Domains
About Wikipedia
Making Connections
Checking Your Facts
Understanding Primary and Secondary Sources
Double-Check Your Facts
Check Out the Site
Identify Advertisements

Session 7: Staying Organized with Research Tools

Understanding the Options
Organizing Information
Microsoft OneNote
Advanced Software Packages

Session 8: Citing Sources

Don’t Plagiarize!
Information to Gather
Documentation Styles
Sample Citations

Session 9: A Personal Action Plan

Starting Point
Where I Want to Go
How I Will Get There

Course 4 – Certificate in Research Skills

Session 1: Course Overview

Learning Objectives

Session 2: Why Are Research Skills Important?

The Importance of Good Research Skills
Additional skills

Session 3: Basic Skills

Reading and Note-Taking Techniques
GO-PARSE: Get Organized
GO-PARSE: Preview
GO-PARSE: Summarize
Common Shorthand Symbols
More Summarizing Tips
Go-PARSE: Evaluate
PARSE in Action
Improving Your Recall
Attitude is Everything
Use All Your Senses
Sing It, Say It, Rhyme It
Organize and Pattern
Remember the 7±2 Rule
The Ladder of Abstraction

Session 4: Planning Your Research Strategy

A Research Model
Identifying a Focal Point
Your One-Minute Pitch
Getting Focused
Writing a Draft Outline

Session 5: Where to Look and What to Look For

Primary vs. Secondary Sources
Analyzing Sources
Using Others’ Bibliographies

Session 6: Finding Information the Old-Fashioned Way

Useful Resources: Reference Sources
Useful Resources: Journals and Trade Publications
Useful Resources: Your Network
Understanding the Dewey Decimal System
Understanding the Dewey Decimal System: The First Summary
Understanding the Dewey Decimal System: The Second Summary
Understanding the Dewey Decimal System: The Third Summary

Session 7: Researching with the Internet

Finding the Good Stuff: Our Favorite Sites
About Wikipedia
Mind Mapping

Session 8: Getting Ready to Write

Writing a Draft Outline
Organizing Your Notes

Session 9: Putting Pen to Paper

Writing Basics
The Four C’s
Checklist for Revising
Checklist for Revising: Check the Length
Checklist for Revising: Check the Organizational Structure
Checklist for Revising: Check the Style
Checklist for Revising: Check the Spelling, Grammar, and Punctuation
Don’t Plagiarize!
Documentation Styles
Citing Sources
Entry Components
Putting it Into Practice

Session 10: A Personal Action Plan

Starting Point
Where I Want to Go
How I Will Get There

Course 5 – Certificate in Marketing with Social Media

Session 1: Course Overview

Learning Objectives
Important Note

Session 2: Getting Started

What is Social Media
Pre-Assignment Review

Session 3: Understanding the Marketing Mix

The Five Ps and Social Media
Exercise Your Muscle

Session 4: Developing a Social Media Plan

Things to Think About
Build a Community
Watch Out for Social Media Experts
Be There
Find Your Customers
Be a Person
Follow Others
Utilization Guidelines
Expanding Your Digital Presence
Social Media Plan Worksheet
Basic Information
Campaign Budget
Campaign Objectives
Competitive Analysis
Important Notes
Whats the Value
Cost Per Lead

Session 5: Building Your Social Media Team

Building the Team
Making Connections
The Community

Session 6: Using Social Media to Build Internal Communities

Internal Communities
Options for Internal Communities
Make it Work

Session 7: Analyzing Your Impact with Metrics

Useful Metrics
Understanding Metrics
Timing is Everything
Timing Tips
Target Market Worksheet

Session 8: Keeping on Top of the Trends

The Times are A-Changing
Case Study Google+
Making Connections

Session 9: Damage Control

Thats Not Good!
What It Means For You
Case Study United Breaks Guitars
Get Smart

Session 10: Using Facebook

Getting Started
First Steps
Next Steps
Due Diligence
Now You Can!
Building Your Community
Taking it Further
Making Connections

Session 11: Using LinkedIn

LinkedIn Essentials
Setting Up Your Account
Connecting to Others
Using Groups

Session 12: Using Twitter

Getting Started with Twitter
Your Name
Making it Memorable
Using Lists

Session 13: Building a Blog

To Blog or Not To Blog
Blogging Basics
Blog Rules
Help People Find You
What Will I Write About
Planning Your Blog
Vlogs and YouTube

Session 14: Using Specialty Sites

Staying in the Loop

Session 15: Using Social Media Management Tools

Salesforce Radian6

Session 16: Launching Your Plan

Pulling Everything Together
Preparing for Delivery or Upgrade

Session 17: A Personal Action Plan

Starting Point
Where I Want to Go
How I Will Get There

System Requirements

Minimum specifications for the computer are:


Microsoft Windows XP, or later
Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)


OSX/iOS 6 or later
Modern and up to date Browser (Firefox, Chrome, Safari)

All systems:

Internet bandwidth of 1Mb or faster
Flash player or a browser with HTML5 video capabilities (We recommend Google Chrome)