Marketing and Sales Training 5 Course Bundle


Get Selling Smarter, Marketing and Sales, Building Relationships for Success in Sales, Marketing with Social Media, and Body Language: Reading Body Language as a Sales Tool in this Bundle

SKU: EC4Y0103 Categories: , ,

Get Selling Smarter, Marketing and Sales, Building Relationships for Success in Sales, Marketing with Social Media, and Body Language: Reading Body Language as a Sales Tool in this Bundle

Selling Smarter: Explore Ways To Increase Your Average Sale

The sales industry keeps evolving, and that means you need to keep growing too! Today’s successful salespeople focus on personal efficiency, delivering more to existing customers, and customer-focused selling. You can learn these skills with this course.

In this course, you will learn why consultative and customer-focused selling are so important. You’ll also learn about the sales cycle, setting goals, ways to increase your average sale, and where to find new clients.

Marketing and Sales: Improve Your Sales And Your Company

A small marketing budget doesn’t mean you can’t meet your goals and business objectives. This course will share some creative marketing tactics that will work for any budget.

In this course, you will learn effective, low-cost, and non-cost strategies to improve sales, develop your company’s image, and build your bottom line.

Building Relationships for Success in Sales: Learn How to Create Strong Client Relationship

More than ever, people are looking to connect with others and build relationships. In order to be successful as a salesperson, you must know how to create an experience that will help you connect with your customers. This course will help you build relationships for success in sales.

This Building Relationships for Success in Sales course will teach you how to leverage customer-focused selling, identify what influences relationships, expand your communication skills, manage your body language, develop a professional handshake, and grow your network.

Marketing with Social Media: Take Your Social Media Marketing To The Next Level

Social media remains an evolving aspect of our daily lives in addition to being a part of our businesses. If you understand the basics of social media, this course will give you ways to add it to your marketing plan.

In this course, you will learn how to develop a social media marketing plan as a part of an overall marketing strategy, determine who should be on your team, and choose how you will measure what is taking place. In addition, you will learn about blogging, explore some of the major social media sites (such as LinkedIn, Twitter, and Facebook), and look at how specialty sites and social media management tools can take your social media marketing to the next level.

Body Language: Reading Body Language as a Sales Tool: Learn How To Interpret Personal Space

Body language can make or break our efforts to establish long, trusting relationships. Our body language can help to reinforce and add credibility to what we say, or it can contradict our words. This course can help you make sure your body language is sending the right message.

In this course, you will learn how to interpret personal space, gestures, facial expressions, body movements, and posture. You’ll also learn how to send the right message with body language, dress, and personal interactions.

What’s Included?

Wiki_tick  Unlimited  lifetime access
Wiki_tick  Access anywhere, any time
Wiki_tick  Fast effective training, written and designed by industry experts
Wiki_tick  Track your progress with our Learning Management System
Wiki_tick  Unlimited support
Wiki_tick  Save money, time and travel costs
Wiki_tick  Learn at your own pace and leisure
Wiki_tick  Easier to retain knowledge and revise topics than traditional methods
Wiki_tick  Exam preparation quizzes, tests and mock exams to ensure that you are 100% ready

£429.00Add to cart


Course 1 – Certificate In Selling Smarter

Session 1: Course Overview

Learning Objectives
Pre-Assignment: Questions 1 to 3
Pre-Assignment: Questions 4 to 6

Session 2: Selling Skills

Essential Skills
Identifying the Skills for Success
Consultative Selling
Customer Focused Selling
Focusing on the Customer

Session 3: The Sales Cycle

The Sales Cycle
Initiating the Sales Cycle
Cold Calling
Finding Clients
Reverse Networking
Using Reverse Networking
Building Relationships
Finding Comfort

Session 4: Framing Success

The Power of Your Mind
Exploring Your Mind
Being Professional

Session 5: Setting Goals with SPIRIT!

Setting Good Goals
Creating SPIRIT Goals

Session 6: The Path to Efficiency

The Path to Efficiency
How You Manage Time
Strategies for Staying Organized
Using the Time Management Strategies

Session 7: Customer Service

Customer Service
Reasons for Buying
Client Wants and Needs
Wants and Needs
Client Requests and Impressions
Improving Your Customer Service

Session 8: Selling More

Enhancing Your Sales: Up-Selling
Enhancing Your Sales: Cross-Selling
Enhancing Your Sales: Value-Added Selling
Our Values
Perceived Value
Facts and Myths
Phases of the Value-Added Sale
Adding Value

Session 9: Ten Major Mistakes

Ten Mistakes
Ten Solutions – Mistakes 1 and 2
Ten Solutions – Mistakes 3 and 4
Ten Solutions – Mistakes 5 and 6
Ten Solutions – Mistakes 7 and 8
Ten Solutions – Mistakes 9 and 10
Our Solutions

Session 10: Finding New Clients

Finding New Clients
Looking for Clients
Roadblocks and Remedies
Our Roadblocks and Remedies
Successful Networking

Session 11: Selling Price

Selling Price
Selling Price Pros and Cons
Using the Pros and Cons
How Should You Approach Your Customers?

Session 12: Personal Action Plan

Starting Point
Where I Want to Go
How I Will Get There

Course 2 – Certificate In Marketing and Sales

Session 1: Course Overview

Learning Objectives
Pre-Course Assessment

Session 2: Pre-Assignment Review

Pre-Assignment Review

Session 3: Defining Marketing

What is Marketing? What is Sales?
The Best Marketing
Glossary of Terms

Session 4: Recognizing Trends

Trends and Fads
Making Connections

Session 5: Doing Market Research

Why Research is Important
The Ten Questions
The Cyclical Nature of Business
Primary Research
Primary Research, Part Two
Secondary Research

Session 6: Strategies for Success

Top Ten Strategies for Success
Identifying the Strategies
Strategy Descriptions
Analyzing the Strategies
Identifying Opportunities (Part One)
Identifying Opportunities (Part Two)

Session 7: Mission Statements

The Personal Touch
Mission Statement
Sample Mission Statements
A Personal Mission Statement

Session 8: Brochures

Making Connections

Session 9: Trade Shows

Why Attend a Trade Show?
Preparing for a Trade Show

Session 10: Developing a Marketing Plan

The Ps of Marketing
Bringing it All Together
Bringing it All Together, Part Two
SWOT Analysis
Sample SWOT
A Simple Marketing Plan for Small Budgets
The Big Marketing Budget

Session 11: Increasing Business

The Basic Formulas
Making Connections

Session 13: Saying No to New Business

Saying No to New Business
Making Connections

Session 14: Advertising Myths

Advertising Myths
Creating Desire

Session 15: Networking Tips

The Right Approach
Getting to the Decision Makers
Networking Tips to Consider
Making Connections

Session 15: A Personal Action Plan

Starting Point
Where I Want to Go
How I Will Get There

Course 3 – Certificate In Building Relationships for Success in Sales

Session 1: Course Overview

Learning Objectives

Session 2: Focusing on Your Customer

Customer Focused Selling
Minimizing Challenges
Becoming Customer Focused
Understanding Effort vs. Results
How You Fit in the Quadrants
Considering the Possibilities

Session 3: What Influences People in Forming Relationships?

Influences at Work
The Effect of the Influences
Building Customer Connections
Building Common Ground

Session 4: Disclosure

Self-Awareness and the Johari Windows
Understanding the Johari Window
Building Relationships with the Johari Window
Working with the Johari Window

Session 5: How to Win Friends and Influence People

About Dale Carnegie
Discussing Carnegie’s Principles
Talking about Interests
Try to See Things from Their Point of View
Changing the View
Genuinely Like Other People
Liking Others through Common Ground
Make Them Feel Important
Remembering Names
Don’t Criticize Others
Avoid Criticizing
What’s in it for Me?
Comparing the Stories
Carnegie’s Principles

Session 6: Communication Skills for Relationship Selling

Active Listening
Responding to Feelings
Reading Cues
Demonstration Cues
Tips for Becoming a Better Listener
Asking Questions
Using Open Questions
Creating Customer Focused Questions
Good Listeners

Session 7: Non-Verbal Messages

Non-Verbal Messages
Managing Your Messages
Qualities of a Good Voice

Session 8: Managing the Mingling

Understanding Networking
Tips for Remembering Names

Session 9: The Handshake

The Handshake
Improving Your Handshake
Tips for Success
Business Card Etiquette

Session 10: Small Talk

Small Talk
Making Small Talk
Starting Conversations
Small Talk Tips
Exit Lines
Creating Exit Lines

Session 11: Networking

Organizing Your Network
Networking Tips
Wise Words
Revisiting the Pre-Assignment
John and Jane
Questions for Reflection
Our Thoughts

Session 12: Personal Development

Personal Action Plan
Achieving My Goals

Course 4 – Certificate In Marketing with Social Media

Session 1: Course Overview

Learning Objectives
Important Note

Session 2: Getting Started

What is Social Media
Pre-Assignment Review

Session 3: Understanding the Marketing Mix

The Five Ps and Social Media
Exercise Your Muscle

Session 4: Developing a Social Media Plan

Things to Think About
Build a Community
Watch Out for Social Media Experts
Be There
Find Your Customers
Be a Person
Follow Others
Utilization Guidelines
Expanding Your Digital Presence
Social Media Plan Worksheet
Basic Information
Campaign Budget
Campaign Objectives
Competitive Analysis
Important Notes
Whats the Value
Cost Per Lead

Session 5: Building Your Social Media Team

Building the Team
Making Connections
The Community

Session 6: Using Social Media to Build Internal Communities

Internal Communities
Options for Internal Communities
Make it Work

Session 7: Analyzing Your Impact with Metrics

Useful Metrics
Understanding Metrics
Timing is Everything
Timing Tips
Target Market Worksheet

Session 8: Keeping on Top of the Trends

The Times are A-Changing
Case Study Google+
Making Connections

Session 9: Damage Control

Thats Not Good!
What It Means For You
Case Study United Breaks Guitars
Get Smart

Session 10: Using Facebook

Getting Started
First Steps
Next Steps
Due Diligence
Now You Can!
Building Your Community
Taking it Further
Making Connections

Session 11: Using LinkedIn

LinkedIn Essentials
Setting Up Your Account
Connecting to Others
Using Groups

Session 12: Using Twitter

Getting Started with Twitter
Your Name
Making it Memorable
Using Lists

Session 13: Building a Blog

To Blog or Not To Blog
Blogging Basics
Blog Rules
Help People Find You
What Will I Write About
Planning Your Blog
Vlogs and YouTube

Session 14: Using Specialty Sites

Staying in the Loop

Session 15: Using Social Media Management Tools

Salesforce Radian6

Session 16: Launching Your Plan

Pulling Everything Together
Preparing for Delivery or Upgrade

Session 17: A Personal Action Plan

Starting Point
Where I Want to Go
How I Will Get There

Course 5 – Certificate In Body Language: Reading Body Language as a Sales Tool

Session 1: Course Overview

Learning Objectives
Pre-Course Assessment

Session 2: Body Language

Making the Grade
Looking into Ourselves

Session 3: Give Me Some Space!

Space Issues

Session 4: What’s Your Face Saying?

Smiles Say It All
Head Games
Micro Expressions
Tips to Try
The Eyes Have It
The Eyesbrows Have It Too

Session 5: What’s Your Body Saying?

Speaking with Your Hands
The Truth Plane
Getting a Leg Up
Tools of the Trade

Session 6: Pre-Assignment Review

Who Looks Really Engaged?
Who Looks Tired?
Who Looks Rushed?
Who Looks Neutral?
Putting it Together

Session 7: Mirroring and Leading

Creating Relationships
Matching and Mirroring
Scenario One
Scenario Two

Session 8: Monitoring Your Posture

Looking at Your Posture
Working on Your Posture

Session 9: Dressing Up

What Should I Wear?
Sleeve Length

Session 10: Shaking Hands

Degree of Firmness
Dryness of Hand
Depth of Grip
Duration of Grip
Eye Contact

Session 11: How Are You Doing?

Making Connections
Scenario B
Scenario C
Scenario D

Session 12: A Personal Action Plan

Starting Point
Where I Want to Go
How I Will Get There

System Requirements

Minimum specifications for the computer are:


Microsoft Windows XP, or later
Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)


OSX/iOS 6 or later
Modern and up to date Browser (Firefox, Chrome, Safari)

All systems:

Internet bandwidth of 1Mb or faster
Flash player or a browser with HTML5 video capabilities (We recommend Google Chrome)