The Marketing Basics – 6 Course Bundle

£449.00

The Marketing Basics – 6 Course Bundle will equip you with valuable marketing skills that are adaptable to any business. From Internet Marketing to Public Speaking, the methods you learn will be able to drastically improve your companies marketing efforts and multiply your sales and profits.

Included in the bundle is the ‘Certificate In Internet Marketing Fundamentals‘, ‘Certificate In Marketing Basics‘, ‘Certificate In Media and Public Relations‘ and many more.

Only 6 to 8 hours of study is required per course.

The Marketing Basics – 6 Course Bundle will equip you with valuable marketing skills that are adaptable to any business. From Internet Marketing to Public Speaking, the methods you learn will be able to drastically improve your companies marketing efforts and multiply your sales and profits.

Included in the bundle is the ‘Certificate In Internet Marketing Fundamentals‘, ‘Certificate In Marketing Basics‘, ‘Certificate In Media and Public Relations‘ and many more.

Only 6 to 8 hours of study is required per course.

What’s Included?

Wiki_tick  Unlimited  lifetime access
Wiki_tick  Access anywhere, any time
Wiki_tick  Fast effective training, written and designed by industry experts
Wiki_tick  Track your progress with our Learning Management System
Wiki_tick  Unlimited support
Wiki_tick  Save money, time and travel costs
Wiki_tick  Learn at your own pace and leisure
Wiki_tick  Easier to retain knowledge and revise topics than traditional methods
Wiki_tick  Exam preparation quizzes, tests and mock exams to ensure that you are 100% ready

£449.00Add to cart

Modules

Course 1 – Certificate In Internet Marketing Fundamentals Online Course

Gain the Skills required to Market Your Business Online
SWOT analysis in marketing
Marketing research
Consume all media
Real time marketing
Engagement builds followers
Dynamic Content
Product development and improvement
Brand management
Consistent through all media
Needs to be actively managed
Social media
A personal touch
Content is King
Constant monitoring
SEO basics
SEO Optimisation
Analytics
Website characteristics
Capturing leads
Lead management and generation
Quality vs Quantity
Campaign characteristics
Capture repeat customers
Monitor and tweak

Course 2 – Certificate In Goal Setting and Getting Things Done Online Course

Become a Productivity Pro & Blaze Through Your To-Do Lists
Overcoming procrastination
Remove distractions
Start small and build
Reward yourself
Set realistic deadlines
Four P’s of goal setting
Improving motivation
Remember peak moments
Write down your goals
Use gamification
Track your progress
Wise time management
Urgent/important matrix
The 80/20 rule
Utilise a calendar
Create a ritual
Tips for completing tasks
Increase your productivity
To do lists
SMART goals
Mistakes will happen

Course 3 – Certificate In Media and Public Relations Online Course

Learn the Skills to Master Media & Public Relations
Networking for success
Creating an effective introduction
Making a great first impression
Minimising nervousness
The four levels of conversation
Remembering names
The meet and greet
The three-step process
Dressing for success
The meaning of colours
Interpreting common dress codes
Writing
Business letters
Writing proposals
Executive summaries
Setting goals
Understanding goals
SMART goals
Helping others with goal setting
Media relations
Web presence, blogs and the internet
Issues and crisis communication planning
Gauging the impending crisis level
Tracking the overall effect
How information will be distributed
Social media (the PR toolkit)
Employee communications
Non-verbal communication skills (Body language)

Course 4 – Certificate In Personal Productivity Online Course

Setting Goals
Create SMART Goals
Prioritising Your Goals
Visualise your Goals
The Power of Routines
What is a Routine?
Personal and Professional Routines
Learning how to say No
Six Ways to Simplify Your Life
Scheduling Yourself
Rocks, Pebbles, Sand, and Water
Using a Productivity Journal
Appointment Scheduling
Task Scheduling
Self Discipline
Why We Procrastinate
Negativity Buster
There’s always tomorrow
Tackling New Tasks and Projects
Prioritising Tasks
When to Delegate
Using Project Management Techniques
Understanding Project Scope
Creating a Plan
Creating a Workspace
Choosing a Physical Layout
Ergonomics Make Personal Economic Sense
Organising Files and Folders
Managing the Paper Trail
De-Clutter
E-Mail Mania
Managing Email
Using E-Mail Time Wisely
Beating Procrastination
Why We Procrastinate
Nine Ways to Overcome Procrastination
Eat That Frog!
Wrapping Up

Course 5 – Certificate In Marketing Basics Online Course

Get a Better Understanding of Marketing and Grow Your Business
What is marketing?
Understanding customer needs
Defining your product or service
Common marketing types
Direct marketing
Active marketing
Incoming marketing
Outgoing marketing
The marketing mix
B2B marketing
B2C marketing
Promotional marketing
Communicating the right way
Sell value, not the price
Fun and entertaining is powerful
Answers questions honestly
Customer communications
Give your customers a voice
Marketing goals
Brand switching
The marketing funnel
Not taking social media seriously
Cross cultural and international translations
Marketing mistakes

Course 6 – Certificate In Creating a Great Webinar Online Course

Deliver Value & Create Lasting Impressions on Your Audience
What can a webinar do?
Marketing to Prospective Customers
Training or Teaching
Demonstrations and Presentations
Information Sharing
Successful webinar criteria
Knowing Your Target Audience
Find the right format
Tailor It to Your Audience
The Live Webinar
Two Person Team
Marketing and social media
Leading up to your webinar
Practice and Rehearse
Reminder Emails
Drive up registration
The Registration Page
Blog Posts and White Papers
Offer An Exclusive Deal
Email Marketing
Presentation tips
Sharing Your Desktop
Strong Visuals
Interacting with your audience
Polling and Surveys
Q&A Sessions
Mistakes to avoid
Ignoring Your Audience
Audience Not Participating
Timing
Post event
Contact No Shows
Follow Up Emails
Make It Easy to Share

System Requirements

Minimum specifications for the computer are:

Windows:

Microsoft Windows XP, or later
Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)

MAC/iOS:

OSX/iOS 6 or later
Modern and up to date Browser (Firefox, Chrome, Safari)

All systems:

Internet bandwidth of 1Mb or faster
Flash player or a browser with HTML5 video capabilities (We recommend Google Chrome)