Module One – Getting StartedModule Two – Networking for Success (Part 1)

Creating an effective introduction
Making a great first impression

Module Three – Networking for Success (Part 2)

Minimising nervousness
Using business cards effectively
Remembering names

Module Four – The Meet and Greet

The three-step process
The four levels of conversation

Module Five – Dressing for Success

The meaning of colours
Interpreting common dress codes
Deciding what to wear

Module Six – Writing

Busniess letters
Writing proposals
Reports
Executive summaries

Module Seven – Setting Goals

Understanding goals
SMART goals
Helping others with goal setting

Module Eight – Media Relations

Television
Print
Web presence, blogs and the internet

Module Nine – Issues and Crisis Communication Planning

Gauging the impending crisis level
Providing feedback and insights
How information will be distributed
Tracking the overall effect

Module Ten – Social Media (The PR Toolkit)

Blogs
Wikis
Podcasts
Social bookmarks
RSS feeds

Module Eleven – Employee Communications

Verbal communication
Non-verbal communication skills (Body language)
Email etiquette
Negotiation skills
Making an impact

Module Twelve – Wrapping Up

Module One – Getting StartedModule Two – SWOT Analysis in Marketing

Strength
Weaknesses
Opportunities
Threats

Module Three – Marketing Research

Consume all media
Find the right price
Product development and improvement
Identify your target audience

Module Four – Real Time Marketing

Dynamic Content
Engagement builds followers
Constant readiness
The time, the place, the media

Module Five – Brand Management

Every interaction counts
Consistent through all media
Unique qualities
Needs to be actively managed

Module Six – Social Media (Part 1)

You are building a community
A personal touch
Brand champions
Make it easy to share

Module Seven – Social Media (Part 2)

Content is King
Blog and interact
Webinars
Constant monitoring

Module Eight – SEO Basics

Relevant and original content
Keywords
Value proposition
Linking

Module Nine – Website Characteristics

SEO Optimisation
Landing page
Analytics
Mobile and tablet friendly

Module Ten – Capturing Leads

Lead management and generation
Give something away
Quality vs Quantity
Capture repeat customers

Module Eleven – Campaign Characteristics

Tailored for your audience
Use powerful words
The 4 W’s of a campaign
Monitor and tweak

Module Twelve – Wrapping Up