Online Media and Public Relations Course Bundle

£199.00

The media and public relations industry provide opportunities in many different industries. If you’re looking for a career in advertising, music, fashion, or sports, then public relations is a career worth considering.

Our Media and Public Relations Course Bundle online course provides an excellent introduction to this exciting world. These courses will teach you the vital skills of writing effectively, managing media relations and delivering effective employee communication.

The media and public relations industry provide opportunities in many different industries. If you’re looking for a career in advertising, music, fashion, or sports, then public relations is a career worth considering.

Our Media and Public Relations Course Bundle online course provides an excellent introduction to this exciting world. These courses will teach you the vital skills of writing effectively, managing media relations and delivering effective employee communication.

Only 6 to 8 hours of study is required per course.

Courses Included:

Course 1 : Certificate In Media and Public Relations Online Course
Course 2 : Certificate In Internet Marketing Fundamentals Online Course

What’s Included?

Wiki_tick  Unlimited  lifetime access
Wiki_tick  Access anywhere, any time
Wiki_tick  Fast effective training, written and designed by industry experts
Wiki_tick  Track your progress with our Learning Management System
Wiki_tick  Unlimited support
Wiki_tick  Save money, time and travel costs
Wiki_tick  Learn at your own pace and leisure
Wiki_tick  Easier to retain knowledge and revise topics than traditional methods
Wiki_tick  Exam preparation quizzes, tests and mock exams to ensure that you are 100% ready

£199.00Add to cart

Modules

Course 1 : Certificate In Media and Public Relations Online Course

Module One – Getting StartedModule Two – Networking for Success (Part 1)

Creating an effective introduction
Making a great first impression

Module Three – Networking for Success (Part 2)

Minimising nervousness
Using business cards effectively
Remembering names

Module Four – The Meet and Greet

The three-step process
The four levels of conversation

Module Five – Dressing for Success

The meaning of colours
Interpreting common dress codes
Deciding what to wear

Module Six – Writing

Busniess letters
Writing proposals
Reports
Executive summaries

Module Seven – Setting Goals

Understanding goals
SMART goals
Helping others with goal setting

Module Eight – Media Relations

Television
Print
Web presence, blogs and the internet

Module Nine – Issues and Crisis Communication Planning

Gauging the impending crisis level
Providing feedback and insights
How information will be distributed
Tracking the overall effect

Module Ten – Social Media (The PR Toolkit)

Blogs
Wikis
Podcasts
Social bookmarks
RSS feeds

Module Eleven – Employee Communications

Verbal communication
Non-verbal communication skills (Body language)
Email etiquette
Negotiation skills
Making an impact

Module Twelve – Wrapping Up

Course 2 : Certificate In Internet Marketing Fundamentals Online Course

Module One – Getting StartedModule Two – SWOT Analysis in Marketing

Strength
Weaknesses
Opportunities
Threats

Module Three – Marketing Research

Consume all media
Find the right price
Product development and improvement
Identify your target audience

Module Four – Real Time Marketing

Dynamic Content
Engagement builds followers
Constant readiness
The time, the place, the media

Module Five – Brand Management

Every interaction counts
Consistent through all media
Unique qualities
Needs to be actively managed

Module Six – Social Media (Part 1)

You are building a community
A personal touch
Brand champions
Make it easy to share

Module Seven – Social Media (Part 2)

Content is King
Blog and interact
Webinars
Constant monitoring

Module Eight – SEO Basics

Relevant and original content
Keywords
Value proposition
Linking

Module Nine – Website Characteristics

SEO Optimisation
Landing page
Analytics
Mobile and tablet friendly

Module Ten – Capturing Leads

Lead management and generation
Give something away
Quality vs Quantity
Capture repeat customers

Module Eleven – Campaign Characteristics

Tailored for your audience
Use powerful words
The 4 W’s of a campaign
Monitor and tweak

Module Twelve – Wrapping Up

System Requirements

Minimum specifications for the computer are:

Windows:

Microsoft Windows XP, or later
Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)

MAC/iOS:

OSX/iOS 6 or later
Modern and up to date Browser (Firefox, Chrome, Safari)

All systems:

Internet bandwidth of 1Mb or faster
Flash player or a browser with HTML5 video capabilities (We recommend Google Chrome)